Black Agencies is a directory of black owned and black run advertising agencies that have more than 5 full time employees, office and landline. These are agencies that can handle a R12 million+ a year retainer with very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black owned and black run agencies. Through economic inclusion the directory promotes black creative advertising excellence.

According to Adex, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.

    Agency Found: 19

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    • Lemok Agency

      Lemok is an agency that has its roots in Soshanguve, north of Pretoria and has earned itself international recognition. Known as Lemok, the township-based digital agency has managed to win over clients from Angola to Florida, USA in just five months of operation.

    • FORT

      FORT is a creative, content and production network which operates as an organised structure within which fresh ideas can flourish, creating value through specialised integration and a full service production offering.

    • Bakone Strategic Concepts Group

      At Bakone Group we have developed TDI – our unique formula which is critical to provide expert and strategic marketing solutions to our clients.

    • Overtime

       Our enormous experience and network of relationships, made of professionals that excel in their respective fields allows us to deliver high-end strategies and market related products.

      We offer the following services

      • Graphic Design
      • Brand and Marketing Strategy
      • Digital Marketing
      • Litho and Digital Printing (Large Format printing
      Our mission is to strive to be as strong as the biggest, yet as flexible as the smallest and our vision is to be the agency of choice for providing the most honest, profession and cost effective products and services.

    • The AllBrand Agency

      The AllBrand Agency combines sales and marketing into an explosive offering (termed SMARKETING) that guarantees their clients a truckloads of TLC. Traffic, Leads and Customers.

    • NineThirtyWan

      A difference. The kind you can take to the bank. A bunch of dreamers, creators, deepthinkers, freethinkers, geeks, and strategists who have an unhealthy obsession to turn creativity into a commercial advantage for clients… That’s us.

    • Quizel inc

      Quizel inc is willing and ready to serve the mass, wanna atleast host or create 5 to 8 events (music festivals,social expo etc) within the next 11 months market our own work and but need help to make of that to become a reality, to be honest we are new and probably thee underdogs within this industry but that doesn't mean we won't get the job done

    • ID Lab Brand

      We want you to judge us by our cover, because nothing makes us more proud then who we truly are. Our approach is simple, to make whatever we touch great, relatable and build a long lasting impression enough to echo beyond the subset of a simplistic market solution. We want to go the extra mile, we want to become part of peoples lives. We love people which makes us very eager to please. ID Lab Brand founded in 2015, we believe in the evolution of brands, and how they grow into higher levels of fulfilment, in usage and potential within both emerging markets and global economies. Our philosophy is to be honest and to tell the stories, the real way they should be told, about the things that matter the most.

    • Vixion Brand Agency

      Vixion is a black owned brand and design company that has identified that black owned companies with exceptional products and exceptional service delivery lack visual appeal, branding and identity in this competitive and digital dependant society. 80% of black owned companies strive to gain international exposure and awareness, however, this can not be achieved with a dismal brand identity.  Branding surpasses the product and service on online platforms simply because online, anything intangible is sold emotively. If it doesn't look the part it wont get the part. Business owners and employers make an extensive effort to look and dress the part in the physical sense for the company, we do the same in the abstract sense for the company. As vixionaries, we study companies or brands in order to solve their brand and visual communication problems.  A brand is not a logo, logo's are simply manifestations of a brand. A brand is the entirety of the company and how that entirety makes you feel and as vixionaries we sell your business for you from first sight.       

    • Ethno Afrika

      We have the following capabilities: National reach 50 Researchers 30 Data Analysts 20 Field Moderators Dedicated Panel Management division which curates a consumer panel of 15 000 active consumers within the Mass Market. We have a host of products and services that were specifically designed to address the issue of miscommunication and misrepresentation of the black middle class consumer.   For more information kindly visit www.ethnoafrika.co.za

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By Jeremy Maggs The way most brands engage with black consumers is wrong, says a top PR man, who argues that agencies should invest more time in getting to understand their market and audience and less time in getting to know their clients Bonnke Shipalana. Picture: Thobeka Zazi Ndabula   A prominent public relations practitioner has hit out at the brand communications industry, claiming few agencies really understand black people. In a frank discussion with the FM, Bonnke Shipalana, CEO of The Communications Firm, says: “The majority of South Africans were born in an era where their voices were restrained by......

  The marketing and advertising industries are transforming. So why are so many black professionals disgruntled with the rate of progress? And is the quality of most of the work specifically directed at a black audiences still sub-par? We emailed a panel of key industry executives for their take. Next up is Ahmed Tilly of FCB Africa. Ahmed Tilly Ahmed Tilly (@AhmedTilly) has been in the business of ideas for just over 20 years. Recently appointed joint CCO at FCB Africa, he was runner-up Most Admired Creative Leader in South Africa and joint Most Admired Creative Leader in Jozi in 2016, according to our MarkLives Agency Leaders’ Most Admired poll. Tilly,......

By Herman Manson   M&C Saatchi Group and Avatar South Africa have officially “parted ways”, a joint statement by the two groups has confirmed. “Zibusiso Mkhwanazi (Founder M&N Brands, the holding company for Avatar) and Jerry Mpufane, Chairman of M&C SAATCHI Group (Johannesburg) have confirmed that the two companies will amicably part and go their separate ways,” the statement reads. “M&N Brands has embarked on a path to build a Pan-African network, thus realizing a long-held dream.  M&C SAATCHI Group already operates a very successful African network of its own, servicing clients in more than 20 markets on the continent.......

By James De Villiers A scene from the advertisement Wimpy allegedly copied from McDonald’s (Screenshot, YouTube) After McDonald’s accused Wimpy South Africa of plagiarism, Wimpy fired its advertising agency The Odd Number.  Three people who previously worked on the McDonald’s advertising account, joined The Odd Number earlier this year. They are accused of reproducing a McDonald’s advert for Wimpy. The advert, The National Breakfast, aired across South Africa in July. McDonald’s withdrew its version of the advert before it aired.    Wimpy South Africa is “terminating its relationship” with advertising agency The Odd Number over allegations of plagiarism, advertising publication Marklives reported on Friday.......

Issued By Primedia Outdoor In continuous efforts to expand innovative product offerings in sub-Saharan Africa, Primedia Outdoor has announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio station, Hot FM, to bring ad campaigns to life. The number-one news and entertainment broadcaster has an average listenership of three million people who tune in every day covering mainly the centre of commerce, Lusaka and the Copperbelt province. Coupled with......

By Leigh Andrews The Cannes Film Festival is usually filled with chatter about the winning work and those impressive evening gowns the celebs wear. Comments following the 2018 version are proving more substantial than usual, as diversity was front and foremost at the 71st Cannes Film Festival. Having taken place from 8 to 19 May 2018, there have been accolades aplenty for Africa at this year’s Cannes Film Festival, with the following five SA films selected to take part in this year’s Festival: The following five South African films will be included in the official programme: Rafiki; The Harvesters/Die Stropers; Miles from Nowhere; The......

Issued by Ads24 Ads24 is pleased to announce the winners of its #Ads24Diski18 online tournament, which was live on its website from July to 3 August. Nikki Lewin (Alphabet Soup), Wilise Laurent (Dentsu Aegis), Marizanne Scholtz (HAVAS), Keeva Arnold (TBWA Hunt Lascaris), Ilse Hayes (CARAT), Ricardo Lopes (OMD) each walk away with a PS4 console and official 2018 FIFA game. The Ads24Diski18! campaign aims to create awareness among national media agencies around the enormous reach and potential of Ads24’s mass market titles: Soccer Laduma, Kick Off, Daily Sun and Die Son. “This year the Diski activation coincided with the FIFA......

BY: JUANITA PIENAAR Sum of 21 Academy is a creative agency that offers a 12-month training platform to young, previously disadvantaged creatives and communicators who already have a tertiary qualification and want to enter the creative industry. Due to a significant increase in the uptake of young creatives, a steady client growth and an expanding footprint, the agency has been positioned as a creative force to be reckoned with. “The fact that Sum of 21 functions as a fully-fledged creative entity and agency sets it apart from other internship and learnership programmes. It generates real-life marketing projects for young creatives and......