About

Black Agencies is a directory of black owned and black run advertising agencies that have more than 5 full time employees, office and landline. These are agencies that can handle a R12 million+ a year retainer with very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black owned and black run agencies. Through economic inclusion the directory promotes black creative advertising excellence.

According to Adex, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.

Featured Members
BWD ADVERTISING
THE RIVERBED AGENCY
THE ODD NUMBER
DNA BRAND ARCHITECTS
LEMOK AGENCY
AVATAR

    Agency Found: 22

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    • Vixion Brand Agency Page clicks: 822 Page visits: 29

      Vixion is a black owned brand and design company that has identified that black owned companies with exceptional products and exceptional service delivery lack visual appeal, branding and identity in this competitive and digital dependant society. 80% of black owned companies strive to gain international exposure and awareness, however, this can not be achieved with a dismal brand identity.  Branding surpasses the product and service on online platforms simply because online, anything intangible is sold emotively. If it doesn't look the part it wont get the part. Business owners and employers make an extensive effort to look and dress the part in the physical sense for the company, we do the same in the abstract sense for the company. As vixionaries, we study companies or brands in order to solve their brand and visual communication problems.  A brand is not a logo, logo's are simply manifestations of a brand. A brand is the entirety of the company and how that entirety makes you feel and as vixionaries we sell your business for you from first sight.       

    • Ethno Afrika Page clicks: 1475 Page visits: 32

      We have the following capabilities: National reach 50 Researchers 30 Data Analysts 20 Field Moderators Dedicated Panel Management division which curates a consumer panel of 15 000 active consumers within the Mass Market. We have a host of products and services that were specifically designed to address the issue of miscommunication and misrepresentation of the black middle class consumer.   For more information kindly visit www.ethnoafrika.co.za

    • Luxury Media Africa Page clicks: 1356 Page visits: 62

      Black owned woman Advertising Agency creating meaningful collaborations for Luxury Brands in Africa. One of a kind in Africa working closely with luxury brands to create a platform that serves that identifies the best in Africa to give brands a platform to showcase their products or services within the luxury segment.

    • Leratadima Marketing Page clicks: 699 Page visits: 17

      We are solutions-oriented in conceptualising and executing holistic brand approaches using a strategic mix of mediums that deliver strategic and operational value creation to our clients. We are a key mediating force between brands and their consumers, having mastered curated brand and consumer experiences unparalleled by our unique set of services.

    • Sublime Opus Page clicks: 630 Page visits: 0

      Sublime Opus is a creative agency providing a diversified range of services where we guarantee tailored bespoke solutions and ideas for our clients. We have established significant relationships between our core business functions and pride ourselves on bringing brands together at every touch point. . Armed with a collective of creative individuals, we craft the perfect customer experience. Our Services include: Branding Design Print Content Video/Film Production Photography  

    • Guerilla. Page clicks: 435 Page visits: 0

      Guerilla is a creative agency that was founded in 2010 by Cam Naidoo and Leasha Naidoo. Together the pair have broken the shell of norm and created a very likeable agency with a 'do it all' philosophy.

    • The AllBrand Agency Page clicks: 2653 Page visits: 25

      The AllBrand Agency combines sales and marketing into an explosive offering (termed SMARKETING) that guarantees their clients a truckloads of TLC. Traffic, Leads and Customers.

    • NineThirtyWan Page clicks: 841 Page visits: 13

      A difference. The kind you can take to the bank. A bunch of dreamers, creators, deepthinkers, freethinkers, geeks, and strategists who have an unhealthy obsession to turn creativity into a commercial advantage for clients… That’s us.

    • TrendER Page clicks: 613 Page visits: 5

      Full service advertising agency with consumer research and strategic insights at the core

    • Quizel inc Page clicks: 762 Page visits: 0

      Quizel inc is willing and ready to serve the mass, wanna atleast host or create 5 to 8 events (music festivals,social expo etc) within the next 11 months market our own work and but need help to make of that to become a reality, to be honest we are new and probably thee underdogs within this industry but that doesn't mean we won't get the job done

    • ID Lab Brand Page clicks: 962 Page visits: 19

      We want you to judge us by our cover, because nothing makes us more proud then who we truly are. Our approach is simple, to make whatever we touch great, relatable and build a long lasting impression enough to echo beyond the subset of a simplistic market solution. We want to go the extra mile, we want to become part of peoples lives. We love people which makes us very eager to please. ID Lab Brand founded in 2015, we believe in the evolution of brands, and how they grow into higher levels of fulfilment, in usage and potential within both emerging markets and global economies. Our philosophy is to be honest and to tell the stories, the real way they should be told, about the things that matter the most.

    • The Odd Number Page clicks: 33927 Page visits: 0

    • FORT Page clicks: 17523 Page visits: 54

      FORT is a creative, content and production network which operates as an organised structure within which fresh ideas can flourish, creating value through specialised integration and a full service production offering.

    • Blackfuse Page clicks: 747 Page visits: 29

    • Napsta Entertainment Page clicks: 956 Page visits: 12

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News

Following a rigorous and detailed selection process with proposals considered from 16 short-listed companies across the delivery pillars required, South African Tourism (SA Tourism) is pleased to announce that we have appointed a suite of marketing and communications agencies in response to the RFP162/19 the organisation issued in June 2019. In line with South African Tourism’s commitment to the empowerment of small businesses, each of the agencies has subcontracted 30% of their scope and billing to a small black owned business. For the duration of the contract, South African Tourism will ensure that the subcontractors provide valuable input into the......

04 February, 2020 /

The Interactive Advertising Bureau of South Africa (IAB SA) has appointed of Veli Ngubane as its new transformation council head. Ngubane is the founding partner and group MD of Avatar Agency Group. Ngubane has served on the transformation council for the last year and takes over leadership from Avani Singh, Alt Advisory director and co-founder, who joins the IAB executive board. The council’s mandate is to lead the debate and monitor the progress of the interactive advertising industry regarding the challenges and opportunities related to transformation. Says Ngubane, “I’m honoured to be given this task to lead the transformation council......

31 January, 2020 /

by Zibusiso Mkhwanazi (@Zibusiso) Last week, I read Jarred Cinman’s 2020 trends piece here on MarkLives, #BigQ2020: The future is here, and I would like to expand on his views, which I fully agree with. What a difficult year 2019 was for what seems to have been a majority of ad agencies in South Africa. The International Monetary Fund (IMF) has cut SA’s GDP growth prospects for 2020, from 1.1% to 0.8%. This in turn means that, when there’s little growth, marketing budgets are in the front of the chopping queue. This isn’t good news for SA agencies: our industry......

30 January, 2020 /

The digital marketing and communications sector is driven by the ever-changing technologies in this era of the digital economy. Thus it is safe to assume, even without the stats, that there is a gap between the digital marketing skills and available opportunities. Some background According to African Development Bank, Africa’s economic growth rates for 2019 and 2020 were projected at 4% and 4.1% respectively. This is on the back of sustained growth for several years now. However, the continent is plagued by jobless economic growth. Opportunities and challenges The digital marketing and communications sector holds promise for employment opportunities for......

15 January, 2020 /

by MarkLives (@marklives) Is adland embracing an African narrative? Are South African advertising agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate American and European work? What can agencies, and brands, do to shift the paradigm towards embracing a unique creative identity that speaks to our African roots? Next in our panel to tackle this question is Avatar‘s Veli Ngubane. Veli Ngubane Veli Ngubane (@TheNduna) entered the world of advertising with a passion after completing his BSocSci (law, politics, and economics) at UCT and a post-graduate marketing diploma at Red & Yellow, where he’s currently advisory......

18 October, 2019 /

The South African computer manufacturer Mecer recently released a new advert, celebrating three decades of producing local products.  But the ad – which features a three-letter local swearword – has not gone down well. In fact, at least one person is saying it may be the worst commercial ever released in South Africa.   The South African computer manufacturer Mecer recently released an advert celebrating thirty years of producing local products. It features a crew of singing and dancing people (presumably employees) in a factory, celebrating local manufacturing and everything South African, from the Springboks to Nelson Mandela. At one point, the lead......

28 February, 2019 /

Advertising is the lifehood of capitalism and, in South Africa, the majority of brands aim at black consumers. But in the latter part of 2018, there were many complaints from this demographic about the way stereotypes, gimmicks and humour were used. To get an insight on the state of advertising in the country, the Mail & Guardian spoke to black creatives about what caused the misrepresentations. Tebogo Malope prefers the title of storyteller to those of director, writer or cinematographer. Some of his most recent directing work includes music videos, such as Kwetsa’s Spirit, Nakhane’s Clairvoyant, the Telkom television campaign......

14 January, 2019 /

After an extensive search, Nedbank has appointed the successful agencies selected to work on its through-the-line, sponsorship and digital marketing communication strategies, effective 2019. Award-winning brand and communication group Joe Public has retained the bank’s through-the-line account, with Levergy managing the sponsorship account and Digitas Liquorice the digital creative account. These agencies have strong to BBBEE credentials, their diversity aligns to Nedbank’s procurement strategy and they’ve proven to have the correct culture fit to meet the bank’s business objectives. “The diversity of these agencies will enable us to entrench the Nedbank narrative, expand our client reach through effective and targeted......

07 January, 2019 /

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