About

Black Agencies is a directory of black owned and black run advertising agencies that have more than 5 full time employees, office and landline. These are agencies that can handle a R12 million+ a year retainer with very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black owned and black run agencies. Through economic inclusion the directory promotes black creative advertising excellence.

According to Adex, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.

Featured Members
BWD ADVERTISING
THE RIVERBED AGENCY
THE ODD NUMBER
DNA BRAND ARCHITECTS
LEMOK AGENCY
AVATAR

    Agency Found: 20

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    • Lemok Agency Page clicks: 12179 Page visits: 13

      Lemok is an agency that has its roots in Soshanguve, north of Pretoria and has earned itself international recognition. Known as Lemok, the township-based digital agency has managed to win over clients from Angola to Florida, USA in just five months of operation.

    • FORT Page clicks: 15603 Page visits: 8

      FORT is a creative, content and production network which operates as an organised structure within which fresh ideas can flourish, creating value through specialised integration and a full service production offering.

    • Bakone Strategic Concepts Group Page clicks: 93 Page visits: 0

      At Bakone Group we have developed TDI – our unique formula which is critical to provide expert and strategic marketing solutions to our clients.

    • BWD Advertising Page clicks: 229 Page visits: 10

    • The Odd Number Page clicks: 32029 Page visits: 0

    • Blackfuse Page clicks: 74 Page visits: 3

    • Napsta Entertainment Page clicks: 100 Page visits: 1

    • Overtime Page clicks: 65 Page visits: 0

       Our enormous experience and network of relationships, made of professionals that excel in their respective fields allows us to deliver high-end strategies and market related products.

      We offer the following services

      • Graphic Design
      • Brand and Marketing Strategy
      • Digital Marketing
      • Litho and Digital Printing (Large Format printing
      Our mission is to strive to be as strong as the biggest, yet as flexible as the smallest and our vision is to be the agency of choice for providing the most honest, profession and cost effective products and services.

    • Black Africa Brand Consulting Page clicks: 240 Page visits: 4

    • The AllBrand Agency Page clicks: 1680 Page visits: 2

      The AllBrand Agency combines sales and marketing into an explosive offering (termed SMARKETING) that guarantees their clients a truckloads of TLC. Traffic, Leads and Customers.

    • NineThirtyWan Page clicks: 94 Page visits: 0

      A difference. The kind you can take to the bank. A bunch of dreamers, creators, deepthinkers, freethinkers, geeks, and strategists who have an unhealthy obsession to turn creativity into a commercial advantage for clients… That’s us.

    • Quizel inc Page clicks: 75 Page visits: 0

      Quizel inc is willing and ready to serve the mass, wanna atleast host or create 5 to 8 events (music festivals,social expo etc) within the next 11 months market our own work and but need help to make of that to become a reality, to be honest we are new and probably thee underdogs within this industry but that doesn't mean we won't get the job done

    • ID Lab Brand Page clicks: 219 Page visits: 1

      We want you to judge us by our cover, because nothing makes us more proud then who we truly are. Our approach is simple, to make whatever we touch great, relatable and build a long lasting impression enough to echo beyond the subset of a simplistic market solution. We want to go the extra mile, we want to become part of peoples lives. We love people which makes us very eager to please. ID Lab Brand founded in 2015, we believe in the evolution of brands, and how they grow into higher levels of fulfilment, in usage and potential within both emerging markets and global economies. Our philosophy is to be honest and to tell the stories, the real way they should be told, about the things that matter the most.

    • Vixion Brand Agency Page clicks: 72 Page visits: 0

      Vixion is a black owned brand and design company that has identified that black owned companies with exceptional products and exceptional service delivery lack visual appeal, branding and identity in this competitive and digital dependant society. 80% of black owned companies strive to gain international exposure and awareness, however, this can not be achieved with a dismal brand identity.  Branding surpasses the product and service on online platforms simply because online, anything intangible is sold emotively. If it doesn't look the part it wont get the part. Business owners and employers make an extensive effort to look and dress the part in the physical sense for the company, we do the same in the abstract sense for the company. As vixionaries, we study companies or brands in order to solve their brand and visual communication problems.  A brand is not a logo, logo's are simply manifestations of a brand. A brand is the entirety of the company and how that entirety makes you feel and as vixionaries we sell your business for you from first sight.       

    • Ethno Afrika Page clicks: 231 Page visits: 0

      We have the following capabilities: National reach 50 Researchers 30 Data Analysts 20 Field Moderators Dedicated Panel Management division which curates a consumer panel of 15 000 active consumers within the Mass Market. We have a host of products and services that were specifically designed to address the issue of miscommunication and misrepresentation of the black middle class consumer.   For more information kindly visit www.ethnoafrika.co.za

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News

So I wrote to Tiger Brands and they replied. See below. To whom it may concern I recently saw your latest promo online where a consumer won R1000 because she produced an Ace Maize Meal packet to an “Ace Maize Meal agent”. Great! No problem as we all like winning, cash as they say is king. What I find offensive is how that consumer, a lady, someone’s mother, was made to dance (like in most commercials targeted at black consumers), like a brainless idiot. Is this how Tiger Brands sees its black consumers? What happened to “customer is king, in......

10 December, 2018 /

Introducing the first AMAREVIEWS feature. A platform about in depth Creative Interrogations, Strategy, Insights, the Behind the scenes of the behind the scenes. We will be discussing, debating, agreeing, disagreeing and most importantly, having fun talking about our labour of love in the industry of Creative Advertising and Black Demographic Movement. Here’s a sneak peak of the trailer, full video coming soon…send us your comments tell us what you think. You can read more on the this link  ...

16 November, 2018 /

ISSUED BY: FCB AFRICA FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word “broad” in the phrase “broad-based black economic empowerment”. As one of South Africa’s largest marketing and communications agency groups, FCB Africa’s B-BBEE initiatives have, since the outset, acknowledged the need for diversity and flexibility. The most recent milestone on its ongoing transformation journey was when its broad-based shareholder (The Maharishi Institute) was able to fully pay off its loan well ahead of projections, thanks to FCB......

16 November, 2018 /

Posted By: TMO Reporter A billboard with the wording, ‘100% Black Owned Advertising Agency. Some things are better at 100%”, using an image of a cup of black coffee, is not racist, the Advertising Standards Authority has ruled. The BWD Advertising billboard, on a footbridge spanning across the M1 South approximately one kilometre north of the Marlboro Drive off-ramp in Johannesburg, was the subject of a complaint lodged by a member of the public in February. After a two-month investigation, the ASA directorate said transformation processes, such as B-BBEE, were the result of government policy, and were aimed at improving the overall wealth......

16 November, 2018 /

by MarkLives (@marklives)  Avatar has been awarded the Caltex above-the-line account. The business will be shared between its Johannesburg and Cape Town agencies. This is the second major account win announced by the agency this year, following hot on the heels of the the integrated agency business win for global fashion retailer, H&M, in South Africa. “Our journey with Caltex started two years ago, when we were appointed as their digital agency, to now being appointed as the brand’s full-service agency,” says Mthunzi Plaatjie, Cape Town managing director. “It was a tough three-way pitch but our team’s experience, creative excellence and integrated approach won it......

15 November, 2018 /

by Herman Manson (@marklives)    The Nedbank advertising account has gone out to pitch. “In adherence with principles of good governance, we can confirm that a number of Nedbank accounts\services are out to pitch, including creative, both ATL and BTL,” confirms Khensani Nobanda, Nedbank group executive, marketing and corporate affairs. “As the process is currently underway, we are not in a position to provide further detail due to confidentiality issues; however, further information will be provided in due course. We have enlisted the services of an independent service provider to rollout the process from a governance perspective. The process is......

15 November, 2018 /

By:  LUYOLO MKENTANE JOHANNESBURG – A creative and dynamic duo have teamed up to tap into the multi-billion rand promotions industry in South Africa and create much-needed employment for young unemployed youths. Childhood friends Tshepiso Malefane, 27, and Tshepo Ngwenya, 29, who grew up together in dusty streets of the sprawling Soshanguve township in Pretoria, are co-founders and directors of promotions firm Creative Brands Studio.   They established the company in 2014 and stress that since its inception it has grown from strength to strength.   Malefane holds a business management qualification from the Tshwane South College, a short course in......

14 November, 2018 /

One of my favourite accounts I’ve ever worked on was for the SABC during the World Cup. Feel it! It is here! — Groovin Nchabeleng Groovin Nchabeleng is an award-winning South African advertising and marketing guru with over 25 years industry experience. He is the current executive chairman of the Blueprint Group, a 100% black-owned advertising agency that has been in existence for over 18 years. Groovin is former CEO and shareholder of Leo Burnett South Africa/MMS Group, a division of Publicis Worldwide, the third largest communications group in the world with 65 000 employees in more than 83 countries. With......

13 November, 2018 /

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