Black Agencies is a directory of black owned and black run advertising agencies that have more than 5 full time employees, office and landline. These are agencies that can handle a R12 million+ a year retainer with very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black owned and black run agencies. Through economic inclusion the directory promotes black creative advertising excellence.

According to Adex, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.

    Agency Found: 18

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    • Lemok Agency

      Lemok is an agency that has its roots in Soshanguve, north of Pretoria and has earned itself international recognition. Known as Lemok, the township-based digital agency has managed to win over clients from Angola to Florida, USA in just five months of operation.

    • FORT

      FORT is a creative, content and production network which operates as an organised structure within which fresh ideas can flourish, creating value through specialised integration and a full service production offering.

    • Bakone Strategic Concepts Group

      At Bakone Group we have developed TDI – our unique formula which is critical to provide expert and strategic marketing solutions to our clients.

    • Overtime

       Our enormous experience and network of relationships, made of professionals that excel in their respective fields allows us to deliver high-end strategies and market related products.

      We offer the following services

      • Graphic Design
      • Brand and Marketing Strategy
      • Digital Marketing
      • Litho and Digital Printing (Large Format printing
      Our mission is to strive to be as strong as the biggest, yet as flexible as the smallest and our vision is to be the agency of choice for providing the most honest, profession and cost effective products and services.

    • The AllBrand Agency

      The AllBrand Agency combines sales and marketing into an explosive offering (termed SMARKETING) that guarantees their clients a truckloads of TLC. Traffic, Leads and Customers.

    • NineThirtyWan

      A difference. The kind you can take to the bank. A bunch of dreamers, creators, deepthinkers, freethinkers, geeks, and strategists who have an unhealthy obsession to turn creativity into a commercial advantage for clients… That’s us.

    • Quizel inc

      Quizel inc is willing and ready to serve the mass, wanna atleast host or create 5 to 8 events (music festivals,social expo etc) within the next 11 months market our own work and but need help to make of that to become a reality, to be honest we are new and probably thee underdogs within this industry but that doesn't mean we won't get the job done

    • ID Lab Brand

      We want you to judge us by our cover, because nothing makes us more proud then who we truly are. Our approach is simple, to make whatever we touch great, relatable and build a long lasting impression enough to echo beyond the subset of a simplistic market solution. We want to go the extra mile, we want to become part of peoples lives. We love people which makes us very eager to please. ID Lab Brand founded in 2015, we believe in the evolution of brands, and how they grow into higher levels of fulfilment, in usage and potential within both emerging markets and global economies. Our philosophy is to be honest and to tell the stories, the real way they should be told, about the things that matter the most.

    • Vixion Brand Agency

      Vixion is a black owned brand and design company that has identified that black owned companies with exceptional products and exceptional service delivery lack visual appeal, branding and identity in this competitive and digital dependant society. 80% of black owned companies strive to gain international exposure and awareness, however, this can not be achieved with a dismal brand identity.  Branding surpasses the product and service on online platforms simply because online, anything intangible is sold emotively. If it doesn't look the part it wont get the part. Business owners and employers make an extensive effort to look and dress the part in the physical sense for the company, we do the same in the abstract sense for the company. As vixionaries, we study companies or brands in order to solve their brand and visual communication problems.  A brand is not a logo, logo's are simply manifestations of a brand. A brand is the entirety of the company and how that entirety makes you feel and as vixionaries we sell your business for you from first sight.       

    • Ethno Afrika

      We have the following capabilities: National reach 50 Researchers 30 Data Analysts 20 Field Moderators Dedicated Panel Management division which curates a consumer panel of 15 000 active consumers within the Mass Market. We have a host of products and services that were specifically designed to address the issue of miscommunication and misrepresentation of the black middle class consumer.   For more information kindly visit www.ethnoafrika.co.za

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By Jessica Tennant In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year’s cohort of young judges about their fresh approach to the judging process. In this series of interviews, we find out what they’ve learnt working alongside the cluster judges and what their young minds bring to the table. “What has made judging even more exciting this year is for the second time, we invited young communication enthusiasts from across the country to participate in the judging process, and selected 11 of the coolest, brightest minds who brought some really......

The annual Apex events were held at the Sandton Convention Centre today, 16 July, where the Association for Communication and Advertising (ACA) hosted its ‘NeXt Level of Thinking Masterclass’ in the morning followed by the Apex Awards gala event in the evening. The masterclass was hosted by Provantage Media Group. This year’s captains of industry who took to stage delivered presentations on the latest thought leadership topics affecting the business of marketing and communications. The theme for the morning was ‘Effectively navigating communications campaigns in a dynamic environment’. Five highly respected industry leaders – Musa Kalenga (House of Brave), Sharon......

By Leigh Andrew Tseliso Rangaka, executive creative director at Ogilvy Cape Town, has just been announced as the new chairperson of the Loeries. I caught up with him for an exclusive chat on what he’ll bring to the table. Tseliso Rangaka, ECD of Ogilvy Cape Town is new chairperson of the Loeries. Every two years, a highlight of Loeries Creative Week is finding out who has been elected as new chairperson for the next two-year stint. Rangaka, four years older than the awards now in their fourth decade, shares what he’ll keep from outgoing ‘chair-aunty’ Suhana Gordhan’s time in the......

  It’s an open secret that advertising people hate timesheets, though it remains the preferred pricing model with no sign of an alternative. Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing.   Hourly rate is one of the simplest pricing models, almost like a copout for people who don’t know how to price their services. What can one do in an hour? Plenty. Are all hours worth the same? No, they are......

  Everyday there is a debate on transformation in the advertising industry and mainly that it is not happening fast enough. Transformation is a very broad term and it is usually misunderstood as everyone seems to have tailored its definition to their own business needs. It is usually defined from personal business needs point of view based on the challenges that a particular business is faced with but to be able to clearly understand transformation we first need to ask ourselves why we need transformation in the first place, once we know the answer to that question it will then become easier......

Everyday there is a debate on transformation in the advertising industry and mainly that it is not happening fast enough. Transformation is a very broad term and it is usually misunderstood as everyone seems to have tailored its definition to their own business needs. It is usually defined from personal business needs point of view based on the challenges that a particular business is faced with but to be able to clearly understand transformation we first need to ask ourselves why we need transformation in the first place, once we know the answer to that question it will then become easier to......

    While I cringe at the title of this article, it’s a fair question. It’s like asking if there’s a viable market for Chinese advertising agencies in China. But the question is relevant here, given our political history and the current economic structure. The most-transformed sector in the county is the public sector, simply because we have the political power. http://www.marklives.com/2016/06/motive-is-there-a-viable-market-for-black-ad-agencies-in-sa/ Article originally published on Marklives.com...

While I cringe at the title of this article, it’s a fair question. It’s like asking if there’s a viable market for Chinese advertising agencies in China. But the question is relevant here, given our political history and the current economic structure. The most-transformed sector in the county is the public sector, simply because we have the political power. http://www.marklives.com/2016/06/motive-is-there-a-viable-market-for-black-ad-agencies-in-sa/...