Motive: Is there a viable market for black ad agencies in SA?
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10 October, 2016 / No comment
Black Agencies is a directory of black owned and black run advertising agencies that have more than 5 full time employees, office and landline. These are agencies that can handle a R12 million+ a year retainer with very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black owned and black run agencies. Through economic inclusion the directory promotes black creative advertising excellence.
According to Adex, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.
Agency Found: 16 Lemok is an agency that has its roots in Soshanguve, north of Pretoria and has earned itself international recognition. Known as Lemok, the township-based digital agency has managed to win over clients from Angola to Florida, USA in just five months of operation. FORT is a creative, content and production network which operates as an organised structure within which fresh ideas can flourish, creating value through specialised integration and a full service production offering.
Bakone Strategic Concepts Group
At Bakone Group we have developed TDI – our unique formula which is critical to provide expert and strategic marketing solutions to our clients. Our enormous experience and network of relationships, made of professionals that excel in their respective fields allows us to deliver high-end strategies and market related products. We offer the following services The AllBrand Agency combines sales and marketing into an explosive offering (termed SMARKETING) that guarantees their clients a truckloads of TLC. Traffic, Leads and Customers. A difference. The kind you can take to the bank. A bunch of dreamers, creators, deepthinkers, freethinkers, geeks, and strategists who have an unhealthy obsession to turn creativity into a commercial advantage for clients… That’s us. Quizel inc is willing and ready to serve the mass, wanna atleast host or create 5 to 8 events (music festivals,social expo etc) within the next 11 months market our own work and but need help to make of that to become a reality, to be honest we are new and probably thee underdogs within this industry but that doesn't mean we won't get the job done We want you to judge us by our cover, because nothing makes us more proud then who we truly are. Our approach is simple, to make whatever we touch great, relatable and build a long lasting impression enough to echo beyond the subset of a simplistic market solution. We want to go the extra mile, we want to become part of peoples lives. We love people which makes us very eager to please. ID Lab Brand founded in 2015, we believe in the evolution of brands, and how they grow into higher levels of fulfilment, in usage and potential within both emerging markets and global economies. Our philosophy is to be honest and to tell the stories, the real way they should be told, about the things that matter the most. Vixion is a black owned brand and design company that has identified that black owned companies with exceptional products and exceptional service delivery lack visual appeal, branding and identity in this competitive and digital dependant society. 80% of black owned companies strive to gain international exposure and awareness, however, this can not be achieved with a dismal brand identity.
Branding surpasses the product and service on online platforms simply because online, anything intangible is sold emotively. If it doesn't look the part it wont get the part. Business owners and employers make an extensive effort to look and dress the part in the physical sense for the company, we do the same in the abstract sense for the company. As vixionaries, we study companies or brands in order to solve their brand and visual communication problems.
A brand is not a logo, logo's are simply manifestations of a brand. A brand is the entirety of the company and how that entirety makes you feel and as vixionaries we sell your business for you from first sight. We have the following capabilities:
National reach
50 Researchers
30 Data Analysts
20 Field Moderators
Dedicated Panel Management division which curates a consumer panel of 15 000 active consumers within the Mass Market.
We have a host of products and services that were specifically designed to address the issue of miscommunication and misrepresentation of the black middle class consumer.
For more information kindly visit www.ethnoafrika.co.za
Our mission is to strive to be as strong as the biggest, yet as flexible as the smallest and our vision is to be the agency of choice for providing the most honest, profession and cost effective products and services.
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