About

Black Agencies is a directory of black owned and black run advertising agencies that have more than 5 full time employees, office and landline. These are agencies that can handle a R12 million+ a year retainer with very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black owned and black run agencies. Through economic inclusion the directory promotes black creative advertising excellence.

According to Adex, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.

Featured Members
BWD ADVERTISING
THE RIVERBED AGENCY
THE ODD NUMBER
DNA BRAND ARCHITECTS
LEMOK AGENCY
AVATAR

    Agency Found: 20

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    • Luxury Media Africa Page clicks: 139 Page visits: 3

      Black owned woman Advertising Agency creating meaningful collaborations for Luxury Brands in Africa. One of a kind in Africa working closely with luxury brands to create a platform that serves that identifies the best in Africa to give brands a platform to showcase their products or services within the luxury segment.

    • TrendER Page clicks: 49 Page visits: 0

      Full service advertising agency with consumer research and strategic insights at the core

    • Sebenza Mzansi Media Page clicks: 47 Page visits: 1

      Sebenza Mzansi Media keeps everything simple and streamlined. We will ensure that all business, digital marketing, marketing and branding solutions will achieve all your business goals, launching in a timely cost-effective way.

    • Leratadima Marketing Page clicks: 56 Page visits: 2

      We are solutions-oriented in conceptualising and executing holistic brand approaches using a strategic mix of mediums that deliver strategic and operational value creation to our clients. We are a key mediating force between brands and their consumers, having mastered curated brand and consumer experiences unparalleled by our unique set of services.

    • Sublime Opus Page clicks: 59 Page visits: 0

      Sublime Opus is a creative agency providing a diversified range of services where we guarantee tailored bespoke solutions and ideas for our clients. We have established significant relationships between our core business functions and pride ourselves on bringing brands together at every touch point. . Armed with a collective of creative individuals, we craft the perfect customer experience. Our Services include: Branding Design Print Content Video/Film Production Photography  

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News

So I wrote to Tiger Brands and they replied. See below. To whom it may concern I recently saw your latest promo online where a consumer won R1000 because she produced an Ace Maize Meal packet to an “Ace Maize Meal agent”. Great! No problem as we all like winning, cash as they say is king. What I find offensive is how that consumer, a lady, someone’s mother, was made to dance (like in most commercials targeted at black consumers), like a brainless idiot. Is this how Tiger Brands sees its black consumers? What happened to “customer is king, in......

10 December, 2018 /

Introducing the first AMAREVIEWS feature. A platform about in depth Creative Interrogations, Strategy, Insights, the Behind the scenes of the behind the scenes. We will be discussing, debating, agreeing, disagreeing and most importantly, having fun talking about our labour of love in the industry of Creative Advertising and Black Demographic Movement. Here’s a sneak peak of the trailer, full video coming soon…send us your comments tell us what you think. You can read more on the this link  ...

16 November, 2018 /

ISSUED BY: FCB AFRICA FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word “broad” in the phrase “broad-based black economic empowerment”. As one of South Africa’s largest marketing and communications agency groups, FCB Africa’s B-BBEE initiatives have, since the outset, acknowledged the need for diversity and flexibility. The most recent milestone on its ongoing transformation journey was when its broad-based shareholder (The Maharishi Institute) was able to fully pay off its loan well ahead of projections, thanks to FCB......

16 November, 2018 /

Posted By: TMO Reporter A billboard with the wording, ‘100% Black Owned Advertising Agency. Some things are better at 100%”, using an image of a cup of black coffee, is not racist, the Advertising Standards Authority has ruled. The BWD Advertising billboard, on a footbridge spanning across the M1 South approximately one kilometre north of the Marlboro Drive off-ramp in Johannesburg, was the subject of a complaint lodged by a member of the public in February. After a two-month investigation, the ASA directorate said transformation processes, such as B-BBEE, were the result of government policy, and were aimed at improving the overall wealth......

16 November, 2018 /

by MarkLives (@marklives)  Avatar has been awarded the Caltex above-the-line account. The business will be shared between its Johannesburg and Cape Town agencies. This is the second major account win announced by the agency this year, following hot on the heels of the the integrated agency business win for global fashion retailer, H&M, in South Africa. “Our journey with Caltex started two years ago, when we were appointed as their digital agency, to now being appointed as the brand’s full-service agency,” says Mthunzi Plaatjie, Cape Town managing director. “It was a tough three-way pitch but our team’s experience, creative excellence and integrated approach won it......

15 November, 2018 /

by Herman Manson (@marklives)    The Nedbank advertising account has gone out to pitch. “In adherence with principles of good governance, we can confirm that a number of Nedbank accounts\services are out to pitch, including creative, both ATL and BTL,” confirms Khensani Nobanda, Nedbank group executive, marketing and corporate affairs. “As the process is currently underway, we are not in a position to provide further detail due to confidentiality issues; however, further information will be provided in due course. We have enlisted the services of an independent service provider to rollout the process from a governance perspective. The process is......

15 November, 2018 /

By:  LUYOLO MKENTANE JOHANNESBURG – A creative and dynamic duo have teamed up to tap into the multi-billion rand promotions industry in South Africa and create much-needed employment for young unemployed youths. Childhood friends Tshepiso Malefane, 27, and Tshepo Ngwenya, 29, who grew up together in dusty streets of the sprawling Soshanguve township in Pretoria, are co-founders and directors of promotions firm Creative Brands Studio.   They established the company in 2014 and stress that since its inception it has grown from strength to strength.   Malefane holds a business management qualification from the Tshwane South College, a short course in......

14 November, 2018 /

One of my favourite accounts I’ve ever worked on was for the SABC during the World Cup. Feel it! It is here! — Groovin Nchabeleng Groovin Nchabeleng is an award-winning South African advertising and marketing guru with over 25 years industry experience. He is the current executive chairman of the Blueprint Group, a 100% black-owned advertising agency that has been in existence for over 18 years. Groovin is former CEO and shareholder of Leo Burnett South Africa/MMS Group, a division of Publicis Worldwide, the third largest communications group in the world with 65 000 employees in more than 83 countries. With......

13 November, 2018 /

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