About

Black Agencies is a directory of black owned and black run advertising agencies that have more than 5 full time employees, office and landline. These are agencies that can handle a R12 million+ a year retainer with very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black owned and black run agencies. Through economic inclusion the directory promotes black creative advertising excellence.

According to Adex, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.

Featured Members
BWD ADVERTISING
THE RIVERBED AGENCY
THE ODD NUMBER
DNA BRAND ARCHITECTS
LEMOK AGENCY
AVATAR

    Agency Found: 22

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    • Lemok Agency Page clicks: 13872 Page visits: 96

      Lemok is an agency that has its roots in Soshanguve, north of Pretoria and has earned itself international recognition. Known as Lemok, the township-based digital agency has managed to win over clients from Angola to Florida, USA in just five months of operation.

    • Overtime Page clicks: 572 Page visits: 9

       Our enormous experience and network of relationships, made of professionals that excel in their respective fields allows us to deliver high-end strategies and market related products.

      We offer the following services

      • Graphic Design
      • Brand and Marketing Strategy
      • Digital Marketing
      • Litho and Digital Printing (Large Format printing
      Our mission is to strive to be as strong as the biggest, yet as flexible as the smallest and our vision is to be the agency of choice for providing the most honest, profession and cost effective products and services.

    • Sebenza Mzansi Media Page clicks: 613 Page visits: 8

      Sebenza Mzansi Media keeps everything simple and streamlined. We will ensure that all business, digital marketing, marketing and branding solutions will achieve all your business goals, launching in a timely cost-effective way.

    • Cognitive Agency Page clicks: 23 Page visits: 0

      We believe that homegrown observations and insights give a rich perspective that drives relevant creative communication. Our strategists and creatives have access to homegrown insights about the mass-market and on-the-ground eyes and ears into the different consumer cultures. From this, we produce relevant creative that is founded on strong strategic thinking.

    • Black Africa Brand Consulting Page clicks: 1030 Page visits: 34

    • BWD Advertising Page clicks: 2248 Page visits: 122

    • Bakone Strategic Concepts Group Page clicks: 752 Page visits: 17

      At Bakone Group we have developed TDI – our unique formula which is critical to provide expert and strategic marketing solutions to our clients.

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News

Following a rigorous and detailed selection process with proposals considered from 16 short-listed companies across the delivery pillars required, South African Tourism (SA Tourism) is pleased to announce that we have appointed a suite of marketing and communications agencies in response to the RFP162/19 the organisation issued in June 2019. In line with South African Tourism’s commitment to the empowerment of small businesses, each of the agencies has subcontracted 30% of their scope and billing to a small black owned business. For the duration of the contract, South African Tourism will ensure that the subcontractors provide valuable input into the......

04 February, 2020 /

The Interactive Advertising Bureau of South Africa (IAB SA) has appointed of Veli Ngubane as its new transformation council head. Ngubane is the founding partner and group MD of Avatar Agency Group. Ngubane has served on the transformation council for the last year and takes over leadership from Avani Singh, Alt Advisory director and co-founder, who joins the IAB executive board. The council’s mandate is to lead the debate and monitor the progress of the interactive advertising industry regarding the challenges and opportunities related to transformation. Says Ngubane, “I’m honoured to be given this task to lead the transformation council......

31 January, 2020 /

by Zibusiso Mkhwanazi (@Zibusiso) Last week, I read Jarred Cinman’s 2020 trends piece here on MarkLives, #BigQ2020: The future is here, and I would like to expand on his views, which I fully agree with. What a difficult year 2019 was for what seems to have been a majority of ad agencies in South Africa. The International Monetary Fund (IMF) has cut SA’s GDP growth prospects for 2020, from 1.1% to 0.8%. This in turn means that, when there’s little growth, marketing budgets are in the front of the chopping queue. This isn’t good news for SA agencies: our industry......

30 January, 2020 /

The digital marketing and communications sector is driven by the ever-changing technologies in this era of the digital economy. Thus it is safe to assume, even without the stats, that there is a gap between the digital marketing skills and available opportunities. Some background According to African Development Bank, Africa’s economic growth rates for 2019 and 2020 were projected at 4% and 4.1% respectively. This is on the back of sustained growth for several years now. However, the continent is plagued by jobless economic growth. Opportunities and challenges The digital marketing and communications sector holds promise for employment opportunities for......

15 January, 2020 /

by MarkLives (@marklives) Is adland embracing an African narrative? Are South African advertising agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate American and European work? What can agencies, and brands, do to shift the paradigm towards embracing a unique creative identity that speaks to our African roots? Next in our panel to tackle this question is Avatar‘s Veli Ngubane. Veli Ngubane Veli Ngubane (@TheNduna) entered the world of advertising with a passion after completing his BSocSci (law, politics, and economics) at UCT and a post-graduate marketing diploma at Red & Yellow, where he’s currently advisory......

18 October, 2019 /

The South African computer manufacturer Mecer recently released a new advert, celebrating three decades of producing local products.  But the ad – which features a three-letter local swearword – has not gone down well. In fact, at least one person is saying it may be the worst commercial ever released in South Africa.   The South African computer manufacturer Mecer recently released an advert celebrating thirty years of producing local products. It features a crew of singing and dancing people (presumably employees) in a factory, celebrating local manufacturing and everything South African, from the Springboks to Nelson Mandela. At one point, the lead......

28 February, 2019 /

Advertising is the lifehood of capitalism and, in South Africa, the majority of brands aim at black consumers. But in the latter part of 2018, there were many complaints from this demographic about the way stereotypes, gimmicks and humour were used. To get an insight on the state of advertising in the country, the Mail & Guardian spoke to black creatives about what caused the misrepresentations. Tebogo Malope prefers the title of storyteller to those of director, writer or cinematographer. Some of his most recent directing work includes music videos, such as Kwetsa’s Spirit, Nakhane’s Clairvoyant, the Telkom television campaign......

14 January, 2019 /

After an extensive search, Nedbank has appointed the successful agencies selected to work on its through-the-line, sponsorship and digital marketing communication strategies, effective 2019. Award-winning brand and communication group Joe Public has retained the bank’s through-the-line account, with Levergy managing the sponsorship account and Digitas Liquorice the digital creative account. These agencies have strong to BBBEE credentials, their diversity aligns to Nedbank’s procurement strategy and they’ve proven to have the correct culture fit to meet the bank’s business objectives. “The diversity of these agencies will enable us to entrench the Nedbank narrative, expand our client reach through effective and targeted......

07 January, 2019 /

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