About

Black Agencies is a directory of black owned and black run advertising agencies that have more than 5 full time employees, office and landline. These are agencies that can handle a R12 million+ a year retainer with very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black owned and black run agencies. Through economic inclusion the directory promotes black creative advertising excellence.

According to Adex, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.

Featured Members
BWD ADVERTISING
THE RIVERBED AGENCY
THE ODD NUMBER
DNA BRAND ARCHITECTS
LEMOK AGENCY
AVATAR

    Agency Found: 21

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    • Lemok Agency Page clicks: 13630 Page visits: 84

      Lemok is an agency that has its roots in Soshanguve, north of Pretoria and has earned itself international recognition. Known as Lemok, the township-based digital agency has managed to win over clients from Angola to Florida, USA in just five months of operation.

    • Overtime Page clicks: 496 Page visits: 7

       Our enormous experience and network of relationships, made of professionals that excel in their respective fields allows us to deliver high-end strategies and market related products.

      We offer the following services

      • Graphic Design
      • Brand and Marketing Strategy
      • Digital Marketing
      • Litho and Digital Printing (Large Format printing
      Our mission is to strive to be as strong as the biggest, yet as flexible as the smallest and our vision is to be the agency of choice for providing the most honest, profession and cost effective products and services.

    • Sebenza Mzansi Media Page clicks: 521 Page visits: 7

      Sebenza Mzansi Media keeps everything simple and streamlined. We will ensure that all business, digital marketing, marketing and branding solutions will achieve all your business goals, launching in a timely cost-effective way.

    • Black Africa Brand Consulting Page clicks: 867 Page visits: 23

    • BWD Advertising Page clicks: 1874 Page visits: 102

    • Bakone Strategic Concepts Group Page clicks: 628 Page visits: 12

      At Bakone Group we have developed TDI – our unique formula which is critical to provide expert and strategic marketing solutions to our clients.

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News

by MarkLives (@marklives) Is adland embracing an African narrative? Are South African advertising agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate American and European work? What can agencies, and brands, do to shift the paradigm towards embracing a unique creative identity that speaks to our African roots? Next in our panel to tackle this question is Avatar‘s Veli Ngubane. Veli Ngubane Veli Ngubane (@TheNduna) entered the world of advertising with a passion after completing his BSocSci (law, politics, and economics) at UCT and a post-graduate marketing diploma at Red & Yellow, where he’s currently advisory......

18 October, 2019 /

The South African computer manufacturer Mecer recently released a new advert, celebrating three decades of producing local products.  But the ad – which features a three-letter local swearword – has not gone down well. In fact, at least one person is saying it may be the worst commercial ever released in South Africa.   The South African computer manufacturer Mecer recently released an advert celebrating thirty years of producing local products. It features a crew of singing and dancing people (presumably employees) in a factory, celebrating local manufacturing and everything South African, from the Springboks to Nelson Mandela. At one point, the lead......

28 February, 2019 /

Advertising is the lifehood of capitalism and, in South Africa, the majority of brands aim at black consumers. But in the latter part of 2018, there were many complaints from this demographic about the way stereotypes, gimmicks and humour were used. To get an insight on the state of advertising in the country, the Mail & Guardian spoke to black creatives about what caused the misrepresentations. Tebogo Malope prefers the title of storyteller to those of director, writer or cinematographer. Some of his most recent directing work includes music videos, such as Kwetsa’s Spirit, Nakhane’s Clairvoyant, the Telkom television campaign......

14 January, 2019 /

After an extensive search, Nedbank has appointed the successful agencies selected to work on its through-the-line, sponsorship and digital marketing communication strategies, effective 2019. Award-winning brand and communication group Joe Public has retained the bank’s through-the-line account, with Levergy managing the sponsorship account and Digitas Liquorice the digital creative account. These agencies have strong to BBBEE credentials, their diversity aligns to Nedbank’s procurement strategy and they’ve proven to have the correct culture fit to meet the bank’s business objectives. “The diversity of these agencies will enable us to entrench the Nedbank narrative, expand our client reach through effective and targeted......

07 January, 2019 /

The way most brands engage with black consumers is wrong, says a top PR man, who argues that agencies should invest more time in getting to understand their market and audience and less time in getting to know their clients.       A prominent public relations practitioner has hit out at the brand communications industry, claiming few agencies really understand black people. In a frank discussion with the FM, Bonnke Shipalana, CEO of The Communications Firm, says: “The majority of South Africans were born in an era where their voices were restrained by the apartheid system. Unfortunately, after 24......

23 December, 2018 /

So I wrote to Tiger Brands and they replied. See below. To whom it may concern I recently saw your latest promo online where a consumer won R1000 because she produced an Ace Maize Meal packet to an “Ace Maize Meal agent”. Great! No problem as we all like winning, cash as they say is king. What I find offensive is how that consumer, a lady, someone’s mother, was made to dance (like in most commercials targeted at black consumers), like a brainless idiot. Is this how Tiger Brands sees its black consumers? What happened to “customer is king, in......

10 December, 2018 /

Introducing the first AMAREVIEWS feature. A platform about in depth Creative Interrogations, Strategy, Insights, the Behind the scenes of the behind the scenes. We will be discussing, debating, agreeing, disagreeing and most importantly, having fun talking about our labour of love in the industry of Creative Advertising and Black Demographic Movement. Here’s a sneak peak of the trailer, full video coming soon…send us your comments tell us what you think. You can read more on the this link  ...

16 November, 2018 /

ISSUED BY: FCB AFRICA FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word “broad” in the phrase “broad-based black economic empowerment”. As one of South Africa’s largest marketing and communications agency groups, FCB Africa’s B-BBEE initiatives have, since the outset, acknowledged the need for diversity and flexibility. The most recent milestone on its ongoing transformation journey was when its broad-based shareholder (The Maharishi Institute) was able to fully pay off its loan well ahead of projections, thanks to FCB......

16 November, 2018 /

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