Industry News / 29.05.2018

  Stadio Holdings — the listed, PSG-aligned, private tertiary education specialist behind the “Multiversity” concept — has chosen The Odd Number as its creative partner following a three-way pitch. “The concept of a Multiversity is all about respecting the uniqueness of each student and catering for the diverse and relevant needs of the South African marketplace,” says Julian Ribeiro, Stadio head of marketing. “When we put our business out to pitch, we weren’t just looking for an agency but a partner who believed in this way of thinking. The Odd Number really impressed us with their energy and passion. They went way beyond...

Industry News / 28.05.2018

by MarkLives (@marklives) Avatar has been awarded the Caltex above-the-line account. The business will be shared between its Johannesburg and Cape Town agencies. This is the second major account win announced by the agency this year, following hot on the heels of the the integrated agency business win for global fashion retailer, H&M, in South Africa. “Our journey with Caltex started two years ago, when we were appointed as their digital agency, to now being appointed as the brand’s full-service agency,” says Mthunzi Plaatjie, Cape Town managing director. “It was a tough three-way pitch but our team’s experience, creative excellence and integrated approach won it for us.” “We are...

Industry News / 03.04.2018

It's a touchy subject for some, but completely necessary to explore: Here's how Fort Review is amplifying the need to truly hear the black voices in advertising and stop being creative Jekyll and Hydes. [caption id="attachment_1015" align="alignnone" width="625"] Makongoza behind the decks at the Fort Review second edition VIP launch event, at Rockets' rooftop in Bryanston on 16 February.[/caption]   It’s no secret that the SA ad industry is in drastic need of transformation. It’s not necessarily that there aren’t enough black voices in the industry, more that those voices are not being heard, and those truths are not being well told. That’s...

Industry News / 03.04.2018

Dear FMCG brand managers, if your product is appealing to the township (black) market, why are you using Sandton-based agencies? Will it not serve you better to be working with agencies that are actually township-based and live the culture, with a full understanding of the market you're trying to appeal to? I remember sitting down with one FMCG CEO a few years ago, asking for advice in expanding my business into Africa, and one of the lessons he shared was that, in order to expand into a country like Nigeria, one needs to partner with a local. This is because the...

Industry News / 19.02.2018

As the advertising industry faces an April implementation of new transformation targets, the independent House of Brave agency has sold a 25.1% stake to FastGro Investment Holdings, a 100% black-owned investment firm active in various sectors, including hospitality, franchising and construction. A 45% black industry ownership target has been stipulated in the marketing, advertising and communications BBBEE charter from the end of March. Many agencies are unlikely to hit this mark, and many are accelerating a ramp-up strategy. House of Brave will within weeks announce a share realignment that will further increase its black shareholding. Among House of Brave’s clients are Bidvest Bank,...

Uncategorized / 12.01.2018

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30px"][vc_empty_space height="30px"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_single_image image="921" img_size="full" qode_css_animation=""][/vc_column_inner][vc_column_inner width="1/2"][/vc_column_inner][/vc_row_inner][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_empty_space height="30px"][icon_text box_type="normal" icon="fa-angle-right" icon_type="normal" icon_position="left" icon_size="fa-2x" use_custom_icon_size="no" title="Where did you grow up and what were the reactions you received from people in your life when you said you wanted to go into advertising/marketing?" separator="no" text="I’m from a village called Bapong in Geluckspan, went to school at Itsoseng and stayed at Danville Mafikeng. The was no reaction cause I didn’t plan to be in marketing/advertising industry, it was by pure default."][icon_text box_type="normal" icon="fa-angle-right" icon_type="normal" icon_position="left" icon_size="fa-2x" use_custom_icon_size="no" title="What...

ceo profiles / 10.01.2018

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30px"][vc_empty_space height="30px"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_single_image image="893" img_size="full" qode_css_animation=""][/vc_column_inner][vc_column_inner width="1/2"][/vc_column_inner][/vc_row_inner][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_empty_space height="30px"][icon_text box_type="normal" icon="fa-angle-right" icon_type="normal" icon_position="left" icon_size="fa-2x" use_custom_icon_size="no" title="Where did you grow up and what were the reactions you received from people in your life when you said you wanted to go into advertising/marketing?" separator="no" text="I grew up in Alexandra most of my life, i'm originally from Mofolo in Soweto. I think through the years i've found myself here at this point in advertising. I don't think that was my initial intent when i started my career. I've...

ceo profiles / 10.01.2018

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30px"][vc_empty_space height="30px"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_single_image image="889" img_size="full" qode_css_animation=""][/vc_column_inner][vc_column_inner width="1/2"][/vc_column_inner][/vc_row_inner][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_empty_space height="30px"][icon_text box_type="normal" icon="fa-angle-right" icon_type="normal" icon_position="left" icon_size="fa-2x" use_custom_icon_size="no" title="Where did you grow up and what were the reactions you received from people in your life when you said you wanted to go into advertising/marketing?" separator="no" text="From the backwoods of Elim village in Limpopo, I grew up in the Eastrand (Katlehong, Thokoza, Spruit, etc.) My passion for advertising was ignited in grade 7 and then properly identified in high school (grade 9) from my high schools career guidance teacher....

Uncategorized / 19.10.2017

Our transformation progress so far can be credited to regulations. Without enforceable regulations we would be nowhere, and for this reason, I can’t help but be suspicious each time there’s a BEE appointment. My suspicion is further fuelled by how loose some of these BEE regulations are. Regulations are necessary when you lack ownership. If black people owned large businesses we wouldn’t require many BEE regulations. Because of lack of ownership our transformation focus is more on job opportunities. The job opportunities focus at white-owned companies should be a temporary solution to be phased out with black industrialisation, but in our...

Thought Leadership / 23.11.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on iol.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text] An open letter to SA’s black entrepreneurs [/vc_column_text][vc_empty_space][vc_column_text]Dear black entrepreneurs. Why am I singling you out? Why not just entrepreneurs? My answers to these questions are to be found towards the end of this letter.[/vc_column_text][vc_column_text]You see a lot has been said in the past few years regarding race relations in our country. But for context, we shall talk about this year, 2016. We all flew in and got welcomed by one Penny Sparrow and friends. We all know what happened next.[/vc_column_text][vc_column_text]One of...