Uncategorized / 11.05.2020

https://www.youtube.com/watch?v=plxK0ZghgOA&feature=youtu.be Ahmed Tilly (SA Advertising Maverick and Creative Advisor), Ahmed Tilly talks about women in advertising and the slow pace transformation in advertising. Tilly challenges white men in advertising to move the conversation forward. He posits that it makes no sense for only black people to talk about transformation. Ahmed Tilly, his career officially kicked off in 1996 as a junior copywriter when he joined Lindsay Smithers FCB. He spent a couple of years at the agency before doing a stint at Publicist. In 1999 he joined The Jupiter Drawing Room, Cape Town. 5 years later he returned to Johannesburg to start-up...

Uncategorized / 30.04.2020

Zibusiso Mkhwanazi (born 10 June 1983, Soweto, South Africa) is Group CEO of M&N Brands and co-founder of Avatar, South Africa's largest black owned and managed advertising agency.   Join Zibusiso Mkhwanazi tonight at 6pm on IG Talk, as he’ll be in conversation with Yolisa Pasipanodya, the MD of Meropa Communications. They’ll be chatting about her challenges, learnings and successes that she faces and her view on black prominent women in the industry.   Tune in here: https://bit.ly/2YfOxCh   #UnitedInCreativity IG: @sacreatives IG: @zibusisom...

Uncategorized / 04.02.2020

Following a rigorous and detailed selection process with proposals considered from 16 short-listed companies across the delivery pillars required, South African Tourism (SA Tourism) is pleased to announce that we have appointed a suite of marketing and communications agencies in response to the RFP162/19 the organisation issued in June 2019. In line with South African Tourism’s commitment to the empowerment of small businesses, each of the agencies has subcontracted 30% of their scope and billing to a small black owned business. For the duration of the contract, South African Tourism will ensure that the subcontractors provide valuable input into the...

Uncategorized / 31.01.2020

The Interactive Advertising Bureau of South Africa (IAB SA) has appointed of Veli Ngubane as its new transformation council head. Ngubane is the founding partner and group MD of Avatar Agency Group. Ngubane has served on the transformation council for the last year and takes over leadership from Avani Singh, Alt Advisory director and co-founder, who joins the IAB executive board. The council’s mandate is to lead the debate and monitor the progress of the interactive advertising industry regarding the challenges and opportunities related to transformation. Says Ngubane, “I’m honoured to be given this task to lead the transformation council at a...

Uncategorized / 30.01.2020

by Zibusiso Mkhwanazi (@Zibusiso) Last week, I read Jarred Cinman’s 2020 trends piece here on MarkLives, #BigQ2020: The future is here, and I would like to expand on his views, which I fully agree with. What a difficult year 2019 was for what seems to have been a majority of ad agencies in South Africa. The International Monetary Fund (IMF) has cut SA’s GDP growth prospects for 2020, from 1.1% to 0.8%. This in turn means that, when there’s little growth, marketing budgets are in the front of the chopping queue. This isn’t good news for SA agencies: our industry will...

Uncategorized / 15.01.2020

The digital marketing and communications sector is driven by the ever-changing technologies in this era of the digital economy. Thus it is safe to assume, even without the stats, that there is a gap between the digital marketing skills and available opportunities. Some background According to African Development Bank, Africa’s economic growth rates for 2019 and 2020 were projected at 4% and 4.1% respectively. This is on the back of sustained growth for several years now. However, the continent is plagued by jobless economic growth. Opportunities and challenges The digital marketing and communications sector holds promise for employment opportunities for Africa, given that this...

Industry News / 18.10.2019

by MarkLives (@marklives) Is adland embracing an African narrative? Are South African advertising agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate American and European work? What can agencies, and brands, do to shift the paradigm towards embracing a unique creative identity that speaks to our African roots? Next in our panel to tackle this question is Avatar‘s Veli Ngubane. Veli Ngubane Veli Ngubane (@TheNduna) entered the world of advertising with a passion after completing his BSocSci (law, politics, and economics) at UCT and a post-graduate marketing diploma at Red & Yellow, where he’s currently advisory board chairman....

Industry News / 28.02.2019

The South African computer manufacturer Mecer recently released a new advert, celebrating three decades of producing local products.  But the ad - which features a three-letter local swearword - has not gone down well. In fact, at least one person is saying it may be the worst commercial ever released in South Africa.   The South African computer manufacturer Mecer recently released an advert celebrating thirty years of producing local products. It features a crew of singing and dancing people (presumably employees) in a factory, celebrating local manufacturing and everything South African, from the Springboks to Nelson Mandela. At one point, the lead singer raps...

Industry News / 14.01.2019

Advertising is the lifehood of capitalism and, in South Africa, the majority of brands aim at black consumers. But in the latter part of 2018, there were many complaints from this demographic about the way stereotypes, gimmicks and humour were used. To get an insight on the state of advertising in the country, the Mail & Guardian spoke to black creatives about what caused the misrepresentations. Tebogo Malope prefers the title of storyteller to those of director, writer or cinematographer. Some of his most recent directing work includes music videos, such as Kwetsa’s Spirit, Nakhane’s Clairvoyant, the Telkom television campaign (with Kwetsa)...

Industry News / 07.01.2019

After an extensive search, Nedbank has appointed the successful agencies selected to work on its through-the-line, sponsorship and digital marketing communication strategies, effective 2019. Award-winning brand and communication group Joe Public has retained the bank’s through-the-line account, with Levergy managing the sponsorship account and Digitas Liquorice the digital creative account. These agencies have strong to BBBEE credentials, their diversity aligns to Nedbank’s procurement strategy and they’ve proven to have the correct culture fit to meet the bank’s business objectives. “The diversity of these agencies will enable us to entrench the Nedbank narrative, expand our client reach through effective and targeted digital strategies, remaining...