Industry News / 30.10.2018

Posted By: Michael Bratt Ahead of a talk that he is giving at the Loeries Creative Week, Google Africa chief marketing officer Mzamo Masito spoke to The Media Online. The chat centred on creativity and its role in both advertising and marketing and the world as a whole. “I love creativity that rhymes with functional design, that is beautiful but is also useful. This is when it helps answer and solve a few questions,” says Masito. He punts creativity that assists in two ways. Firstly, creativity that is used to create solutions to ending the world’s problems, including poverty, racism, prejudice and ignorance. Or creativity that...

Industry News / 30.10.2018

BY: SORIA HAY The Department of Trade and Industry's (dti) proposed amendments to its Codes of Good Practice on broad-based black economic empowerment (B-BBEE) focus on ownership and skills development. Soria Hay, head of corporate finance at Bravura Proposed amendments include, for example, stricter requirements for the enhancement status of small and emerging black-owned businesses yet a surprising enhancement status for black-owned generic entities. There is an innovative new skills development indicator which will incentivise businesses to increase their BEE levels while supporting long-term economic growth possibilities. Unexpectedly, no amendments are proposed for broad-based schemes despite criticism levelled at these by the dti¹s minister, Rob Davies,...

Industry News / 29.10.2018

by Carey Finn (@carey_finn) Johannesburg-based full-service communications agency, Riverbed, has set high targets for 2018, in a bid to take the business to what CEO Monalisa Sibongile Zwambila calls “the next level”. Emerging from what was a challenging year for many in the industry, Riverbed is leveraging new wins and hires to bolster both its creativity and position in the market. Monalisa Zwambila Advertising added on “We started very much as an activation and PR agency, and then we added on our advertising competency,” she says. “What we really want to be in a position to do is make a difference in terms of creativity.” Zwambila is confident...

Industry News / 29.10.2018

by Herman Manson (@marklives) Today, we reveal which agency creative leaders were most admired by their peers in Jozi during 2017! This is part of this week’s announcement of the 2017 MarkLives Agency Leaders’ Most Admired Poll results for Johannesburg. Next week will be the national results; last week we revealed the Cape Town results. Monday: Most-admired ad agency bosses in Jozi Tuesday: Most-admired creative leaders in Jozi Wednesday: One to watch in Jozi Thursday: Most-admired agencies in Jozi Friday: Most digitally integrated in Jozi Monday 5 March: Contribution to agency diversity and transformation (Jozi) Every year since 2012, MarkLives has been polling South Africa’s top agency leaders...

Industry News / 26.10.2018

by Herman Manson (@marklives) Iconic South African ad agency The Jupiter Drawing Room (Johannesburg) has been closed down, The Lionheart Brand Holding Company, owners of The Jupiter Drawing Room brand, has confirmed. The agency is no longer trading and the shutdown happened over the course of 3–4 months earlier this year. It no longer employs any staff. Two former senior managers at the agency, Gugu Madlala and Sizwe Kumalo, have contracted with Jupiter Joburg’s remaining client roster through their agency, Black Powder (as in gun powder). Madlala explains that he and Kumalo had initially joined Jupiter Joburg to help drive new business opportunities and to explore empowerment...

Industry News / 26.10.2018

by Carey Finn (@carey_finn) The Mother City may traditionally have not been seen as welcoming to black-owned and operated agencies, but Avatar Cape Town hasn’t let that hold it back. Though not yet two years old, the agency has secured several significant accounts and seen strong growth. “Business has been great” “Since the day we opened our offices in October 2016, business has been great,” says managing director Mthunzi Plaatjie, who estimates that it’s won advertising accounts worth close to R85m in billings (total client marketing spend) over the past 12 months. He is hoping this figure could soon surpass the R100m mark. The agency...

Industry News / 25.10.2018

After two years of actively searching for the right partner to add value and grow the business, Artifact Advertising South Africa has completed a new partnership, with Philasande Sokhela. The ad agency is now a BBBEE level 4 agency (under the new MAC codes), with several divisions offering specialities where needed, including digital (Level 4 SME), promotions (100% black-owned), integrated (51% black-owned) and print (51% black-owned). “We are immensely proud and positive about our new shareholding, especially since it is a completely transparent partnership, bringing new ideas to the business and offering increased value to our customers,” says Andy Taoushiani, Artifact...

Industry News / 25.10.2018

ISSUED BY: PROVANTAGE MEDIA GROUP Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton - the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise organisations within the Marketing and Communication sector to qualify as being truly empowered within the context of South African legislation. In addition to the level 1 B-BBEE rating, Provantage recently completed an equity transaction, which has resulted in the company becoming...

Industry News / 24.10.2018

Posted By: TMO Reporter DStv Media Sales is offering 25% bonus airtime for every rand of airtime bought by qualifying small agencies. DStv Media Sales will schedule the bonus airtime in available inventory. The move comes after the company admitted to price-fixing and fixing trading conditions in contravention of the Competition Act in May. In terms of the consent agreement filed with the Competition Tribunal, DStv Media Sales has agreed to an accumulative remedy of R180 million, the Competition Commission said in a statement. “They agreed to pay an administrative penalty amounting to R22 262 599. The company will also pay R8 000...

Industry News / 22.10.2018

Posted By: Michael Bratt  Using eye tracking technology to gather concrete data about how people interact with adverts, Mike Follett and his company, Lumen Research, have unearthed some startling feedback into that important relationship. Follett was speaking at SPARK Media’s recent workshop, which also included an address by Dr Virginia Beal from the Ehrenberg-Bass Institute of Marketing in Australia. “Rather than have an opinion of what was working, as everyone has an opinion, I thought it would be more useful if there was data around how people engage with advertising,” Follett explained. The attention technology company uses eye tracking to work out the reality of attention, measuring...