Uncategorized / 03.05.2021

I have just finished listening to the scintillating Secrete Sauce podcast series on the founding and explosive growth of Airbnb. The lessons shared in the series got me thinking. Airbnb defied the odds Since the co-founders - Brian Chesky (current CEO), Joe Gabbia and Nathan Blecharcsky - founded this home rental business in August 2008, incidentally three months before I founded eNitiate, they have dealt with many challenges; from investors who did not believe in their idea, misbehaving guests that trashed hosts' apartments, legislation that has tried to crush their business based on the allegation that it is promoting illegal hoteling, to...

Thought Leadership / 04.04.2021

For context, here are three communications industry examples I read somewhere sometime ago, that either one of the Hunt Lascaris founding duo (now called TBWA Hunt Lascaris), or the founder of Ogilvy (or was it Rory Sutherland?), mentioned that the communications industry is not a place to create wealth. I gather this meant making gazillions of money.I attended the 2019 Coca-Cola Supplier Development Conference in Johannesburg, at which event SME supplier database stats were shared by this multinational conglomerate, and it became clear that there was an over-supply of services from Black marketing and communications agencies, and yet there was a...

Thought Leadership / 07.02.2021

Two major events took place in the past 2 weeks. Here they are, in reverse order: 1. On Wednesday, the 3rd of February, Greyhound - the bus company that has been transporting people within South Africa, and cross border to and from neighbouring countries safely and reliably for the past 37 years - announced that it will be closing down on Valentine's Day - February the 14th. Announcement: Greyhound and Citiliner are closing operations. Services will run until 14 February 2021. Passengers with tickets booked for services after this date will be refunded. For assistance with refunds, contact Call Centre: 087 352...