20 Jun BREAKING: Nedbank awards digital media services to The Odd Number
by MarkLives (@marklives) Nedbank has awarded its digital media services account to The Odd Number, following a competitive pitch process; the business was formerly held by The Mediashop. The win follows shortly on last month’s news that The Odd Number has become lead agency for Wimpy.
“The media landscape is constantly changing and, as a brand, we need to stay abreast of these trends to ensure that we reach our desired audience in an efficient and cost-effective manner through media-buying strategies,” says Khensani Nobanda, Nedbank Group marketing and corporate affairs group executive. “We believe that the appointment of The Odd Number will help us to drive and meet this objective.”