Industry News / 25.10.2018

ISSUED BY: PROVANTAGE MEDIA GROUP Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton - the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise organisations within the Marketing and Communication sector to qualify as being truly empowered within the context of South African legislation. In addition to the level 1 B-BBEE rating, Provantage recently completed an equity transaction, which has resulted in the company becoming...

Industry News / 24.10.2018

Posted By: TMO Reporter DStv Media Sales is offering 25% bonus airtime for every rand of airtime bought by qualifying small agencies. DStv Media Sales will schedule the bonus airtime in available inventory. The move comes after the company admitted to price-fixing and fixing trading conditions in contravention of the Competition Act in May. In terms of the consent agreement filed with the Competition Tribunal, DStv Media Sales has agreed to an accumulative remedy of R180 million, the Competition Commission said in a statement. “They agreed to pay an administrative penalty amounting to R22 262 599. The company will also pay R8 000...

Industry News / 22.10.2018

Posted By: Michael Bratt  Using eye tracking technology to gather concrete data about how people interact with adverts, Mike Follett and his company, Lumen Research, have unearthed some startling feedback into that important relationship. Follett was speaking at SPARK Media’s recent workshop, which also included an address by Dr Virginia Beal from the Ehrenberg-Bass Institute of Marketing in Australia. “Rather than have an opinion of what was working, as everyone has an opinion, I thought it would be more useful if there was data around how people engage with advertising,” Follett explained. The attention technology company uses eye tracking to work out the reality of attention, measuring...

Industry News / 22.10.2018

DNA Brand Architects has added luxury vehicle brand Volvo Cars South Africa to its list of clients. DNA Brand Architects won the Volvo Cars South Africa account after a multi-agency pitch where members of South Africa’s advertising industry were competing to secure the business. Volvo Cars South Africa says choosing to work with DNA Brand Architects was a clear-cut decision and it is proud to welcome the team on board. "The process towards awarding this business was very thorough and meticulous. But what we were looking for was a creative agency that would be able to do things differently, and take our brand...

Industry News / 19.10.2018

I was recently asked for an opinion on why black-owned agencies are so often excluded from lucrative requests for Proposals(RFPs). My response was fairly cryptic but the conversation made me realise that there will be some value in capturing some of these issues in an article to help buyers understand the specific issues that black-owned and operated agencies are typically challenged with. I would like to convey some of my own thoughts, as well as that of Lufuno Makungo. However, I do believe that this is a topic that should be explored in more depth, so I will keep on sharing updates as...

Industry News / 19.10.2018

BY: JOHANNA MCDOWELL 25 years ago, there were very few - if any - black owned and run agencies. Probably the only one at that time was Herdbuoys. They represented the start of a new era in South Africa where black advertising professionals were taken far more seriously than in previous times. Today in 2017 the Independent Agency Search & Selection company has identified more than 100 black owned entrepreneurial agencies across the full spectrum of 13 marketing communications disciplines. This is in addition to those agencies that have transformed in the past few years through BEE and various black ownership trusts and...

Industry News / 18.10.2018

BY: REBONE MASEMOLA For those of you coming late to the party, according to Wikipedia Black Twitter is "a cultural identity on the twitter social network focused on issues of interest to the black community", and the movement began trending in the United States around 2009. People to the likes of Feminista Jones described it as a "collective of active, primarily African American twitter users who have created a virtual community" that allows them to bring about and discuss a wide range of socio-political issues with some humour. Through the movement they are able to give each other moral support and share their...

Industry News / 17.10.2018

The Creative Counsel (TCC) has launched an incubator programme to support black businesses in the marketing and advertising industry. In the first phase of the project, TCC will take five startup businesses under its wing, which will be supported and mentored by the agency’s management team. “We have opened applications for black startups in media, marketing, digital, mobile and activations. We have no interest in taking any equity in the businesses but are passionate about supporting them with the infrastructure and administrative and accounting processes to succeed,” says TCC’s group co-CEO Ran Neu-Ner. “We believe successful black-owned businesses are the true measure...

Industry News / 17.10.2018

Marketing agency value management company, AdOps's Angelika Kempe is teaming up with Nolundi Magqaza, a senior procurement consultant in an initiative to connect 100% black-owned advertising, communications and marketing agencies with corporate clients. Senior procurement consultant, Nolundi Magqaza and founder of AdOps, Angelika Kempe. Fresh and innovative agencies Through the 100% initiative, the pair aim to build a list of 100 black economic empowerment agencies spanning a range of disciplines by the end of September. The aim is to raise the profile of the many talented emerging agencies in South Africa among the country’s major brands and put the agencies in touch with corporate...

Industry News / 16.10.2018

by MarkLives (@marklives) What are the expectations for the marketing and advertising industry in 2018? We emailed a panel of key industry executives for their take on the macro environment, budgets, changes in messaging, movement in the industry and any consumer and communication trends they’ll be looking out for. Mpange Chapeshamano, MD of Avatar Joburg, and Mthunzi Plaatjie, MD of Avatar Cape Town, respond. Mpange Chapeshamano & Mthunzi Plaatjie Previously managing director of Africa Red Advertising, reporting to the CEO of Ogilvy South Africa and overseeing of the network of agencies in 18 markets in Africa, Mpange Chapeshamano(Twitter/Instagram) has come from a heavy client-service background . He brings...