Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) In the second column in this trilogy on transformation in the ad industry, I addressed how the white peeps contribute to its stumbling along. We’ve still got a long way to go but at least you’ve got a starting point. My people, I’m just going to go straight into it. Sorry, not sorry. F&$k BLAxellence Yeah, I said it. And, no, it’s not coconut tendencies. But before you run to Black Twitter to have my black status revoked, let me explain. Say you want to go out for dinner. It’s pay day, and to give meaning to the end...

Industry News / 10.08.2018

Good afternoon Nontokozo Madonsela, Congratulations on the appointment of 3 marking agencies. www.marklives.com/radar/mmi-appoints-three-comms-agencies/ According to the revised MAC charter, this year was supposed to be an exciting year for transformation in the Marketing, Advertising and Communications industry. I found it a little disappointing and depressing that none of the agencies chosen we real black-owned companies. In the future, please consider working with black-owned agencies.   Here's a list of more than 70 credible black-owned agencies. http://www.blackagencies.co.za/find-an-agency/ Rgds, Bongani _______________   Dear Bongani, Thank you for making contact and for sharing the link with the black owned agencies. I wish to assure you that we followed a rigorous process in the appointment of the marketing...

Industry News / 31.07.2018

Black graduates are faced with the bitter choice of either working for free, for the bare minimum, or not working at all. South Africa has one of the highest unemployment rates globally, according to the International Labour Organisation (ILO). It is a wide ranging socio-economic challenge that should be considered a national crisis. Without downplaying the significance of graduation, one cannot ignore the possibility of unemployment that follows the shares and retweets of your graduation pictures on social media. Soon after that, one realises that this harrowing reality is skewed along the lines of race and social background. Evidently, our graduate unemployment rate...

Industry News / 26.07.2018

  Veli Ngubane, Avatar’s co-founder and managing director, was the guest speaker at the most recent Marketing Fridays gathering where he  touched on the power of creativity, the creative economy and the impact technology has had on the industry. “There are lots of trends emerging but everyone is talking about Artificial Intelligence (AI) and robotics which seems to be the next big wave,” he told the attendees who ranged from marketing entrepreneurs and marketing practitioners to students and people with an overall interest in the industry. Ngubane believes that it is still growing. “I don’t think it’s there yet, it still has a few roads, as a trend it’s...

Industry News / 28.06.2018

PARKTOWN – Aspiring business leaders and young entrepreneurs gathered to meet this year’s judges at a media briefing at Emoyeni Estate. Members of the media joined dynamic speakers and Africa’s business elite at the media-briefing to launch the 8th All Africa Business Leaders Awards (AABLA) at Emoyeni Estate. The evening event hosted by AABLA in partnership with CNBC Africa aimed at introducing the esteemed panel of southern Africa judges who were selected to oversee the tough judging process of the awards. https://rosebankkillarneygazette.co.za/233413/young-entrepreneurs-to-saddle-up-for-the-upcoming-awards/...

Industry News / 21.06.2018

On the back of an impressive win at the PRISM Awards a few weeks back, DNA Brand Architects received another global recognition at the prestigious International Association of Business Communicators (IABC) Gold Quill Awards Gala, for their Steers Respek Nation campaign. The world's best business communicators gathered in Montréal Canada to celebrate excellence in strategic communication and to give kudos to communication campaigns that got the nod at this prestigious event. http://www.bizcommunity.com/Article/196/18/178119.html...

Industry News / 20.06.2018

by MarkLives (@marklives) Nedbank has awarded its digital media services account to The Odd Number, following a competitive pitch process; the business was formerly held by The Mediashop. The win follows shortly on last month’s news that The Odd Number has become lead agency for Wimpy. “The media landscape is constantly changing and, as a brand, we need to stay abreast of these trends to ensure that we reach our desired audience in an efficient and cost-effective manner through media-buying strategies,” says Khensani Nobanda, Nedbank Group marketing and corporate affairs group executive. “We believe that the appointment of The Odd Number will help us...

Industry News / 19.06.2018

Think Creative Hub's cofounders and creative directors Nkgabiseng 'Nkgabi' Motau and Mukondi Ralushayi explain their Cannes Lions links; why they just couldn't ignore feeling the itch of entrepreneurship two years ago, their stellar successes since, and what to do if you're trying to scratch that same itch. http://m.bizcommunity.com/Article/196/758/178134.html  ...