Industry News / 29.05.2018

by Herman Manson (@marklives) The Odd Number has been appointed as lead agency for Wimpy, following a five-way pitch that included incumbent agency FCB Africa, King James II, Grey South Africa and Net#work BBDO. Xola Nouse, The Odd Number co-founder and managing director, says the agency is honoured to be working on such a truly iconic South African brand. “The partnership comes at the right time for our agency, and for the local advertising industry as a whole — it says a lot about Wimpy’s commitment to South African business, and to the future of our industry.” “Our Year 3 strategic objective in our five-year...

Industry News / 29.05.2018

  Stadio Holdings — the listed, PSG-aligned, private tertiary education specialist behind the “Multiversity” concept — has chosen The Odd Number as its creative partner following a three-way pitch. “The concept of a Multiversity is all about respecting the uniqueness of each student and catering for the diverse and relevant needs of the South African marketplace,” says Julian Ribeiro, Stadio head of marketing. “When we put our business out to pitch, we weren’t just looking for an agency but a partner who believed in this way of thinking. The Odd Number really impressed us with their energy and passion. They went way beyond...

Industry News / 28.05.2018

by MarkLives (@marklives) Avatar has been awarded the Caltex above-the-line account. The business will be shared between its Johannesburg and Cape Town agencies. This is the second major account win announced by the agency this year, following hot on the heels of the the integrated agency business win for global fashion retailer, H&M, in South Africa. “Our journey with Caltex started two years ago, when we were appointed as their digital agency, to now being appointed as the brand’s full-service agency,” says Mthunzi Plaatjie, Cape Town managing director. “It was a tough three-way pitch but our team’s experience, creative excellence and integrated approach won it for us.” “We are...

Industry News / 03.04.2018

It's a touchy subject for some, but completely necessary to explore: Here's how Fort Review is amplifying the need to truly hear the black voices in advertising and stop being creative Jekyll and Hydes. [caption id="attachment_1015" align="alignnone" width="625"] Makongoza behind the decks at the Fort Review second edition VIP launch event, at Rockets' rooftop in Bryanston on 16 February.[/caption]   It’s no secret that the SA ad industry is in drastic need of transformation. It’s not necessarily that there aren’t enough black voices in the industry, more that those voices are not being heard, and those truths are not being well told. That’s...

Industry News / 03.04.2018

Dear FMCG brand managers, if your product is appealing to the township (black) market, why are you using Sandton-based agencies? Will it not serve you better to be working with agencies that are actually township-based and live the culture, with a full understanding of the market you're trying to appeal to? I remember sitting down with one FMCG CEO a few years ago, asking for advice in expanding my business into Africa, and one of the lessons he shared was that, in order to expand into a country like Nigeria, one needs to partner with a local. This is because the...

Industry News / 19.02.2018

As the advertising industry faces an April implementation of new transformation targets, the independent House of Brave agency has sold a 25.1% stake to FastGro Investment Holdings, a 100% black-owned investment firm active in various sectors, including hospitality, franchising and construction. A 45% black industry ownership target has been stipulated in the marketing, advertising and communications BBBEE charter from the end of March. Many agencies are unlikely to hit this mark, and many are accelerating a ramp-up strategy. House of Brave will within weeks announce a share realignment that will further increase its black shareholding. Among House of Brave’s clients are Bidvest Bank,...

Industry News / 10.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on iol.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text] Although players in the industry paint a bright picture, Qondile Khedama says what she experienced at the annual digital summit tells a different story. [/vc_column_text][vc_empty_space][vc_column_text]Johannesburg - Racial dynamics played themselves out at the annual digital summit hosted by Interactive Advertising Bureau (IAB) SA in Newton on March 3.[/vc_column_text][vc_column_text]We have become digital citizens and playing into this space is inevitable, says the writer. File photo[/vc_column_text][vc_column_text]The dominance of white participants in this strategic gathering aimed at bridging the knowledge gap and providing practitioners with...

Industry News / 10.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_empty_space][vc_column_text]This article was first published on ujuh.co.za[/vc_column_text][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][vc_single_image image="399" img_size="full" qode_css_animation=""][vc_empty_space][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]The Association of Black Communications Practitioners (ABCoP) seems to have secured the unwavering support of the minister of public enterprises, Malusi Gigaba, in its fight to secure a fair share of the advertising industry for independent black operators. ABCoP hosted a business breakfast at the Moloko Strathavon Hotel in Sandton today which saw Gigaba promising to take up the association’s agenda with zeal. ABCoP had written an open letter to Gigaba a few months ago pointing out...

Industry News / 10.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on dailymaverick.co.za[/vc_column_text][vc_empty_space][vc_column_text] While the Association for Communication and Advertising is doing its best to convince government and South Africa that the local advertising landscape is transformed, the Association of Black Communications Practitioners claims there’s a whole lot that’s rotten in the state of adland. MANDY DE WAAL investigates. [/vc_column_text][vc_empty_space][vc_column_text]South Africa’s advertising industry is a colonial enclave where racial polarisation is rife and the best profits are being creamed by a handful of foreign-owned advertising companies. That’s the view of Taelo Immanuel, a former agency creative director and self-styled “moral activist” lobbying...

Industry News / 10.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]Public enterprises minister Malusi Gigaba has promised to support struggling black-owned advertising agencies. He made the pledge last week in response to a plea by the Association of Black Communications Practitioners (ABCoP). He says his department has already set out to help black audit firms by hiring them as lead agents rather than junior partners. Transnet became the first state-owned company to adopt the policy this year when it awarded its R350m audit to SizweNtsalubaGobodo. Gigaba says: "I think we can do the same in the advertising market and make people believe in the competence...