Thought Leadership / 23.12.2018

The way most brands engage with black consumers is wrong, says a top PR man, who argues that agencies should invest more time in getting to understand their market and audience and less time in getting to know their clients.   [caption id="attachment_1660" align="alignnone" width="750"] Bonke Shipalana[/caption]     A prominent public relations practitioner has hit out at the brand communications industry, claiming few agencies really understand black people. In a frank discussion with the FM, Bonnke Shipalana, CEO of The Communications Firm, says: "The majority of South Africans were born in an era where their voices were restrained by the apartheid system. Unfortunately, after 24...

Thought Leadership / 10.12.2018

So I wrote to Tiger Brands and they replied. See below. To whom it may concern I recently saw your latest promo online where a consumer won R1000 because she produced an Ace Maize Meal packet to an "Ace Maize Meal agent". Great! No problem as we all like winning, cash as they say is king. What I find offensive is how that consumer, a lady, someone's mother, was made to dance (like in most commercials targeted at black consumers), like a brainless idiot. Is this how Tiger Brands sees its black consumers? What happened to "customer is king, in this case "Queen"?...

Industry News, Thought Leadership / 12.08.2018

by Herman Manson (@marklives) Over the course of two months, we asked a panel of black agency leaders to discuss progress in how the marketing and advertising industries are transforming. The individual opinions flowing back to us made clear several factors highlighting the limits of the transformation project to date. With the issues spelled out, it’s time for the industry to collectively find the creative solutions to these problems — surely it can’t sell this service when failing to apply it to itself? Range of issues Let’s highlight the range of issues identified by our panellists first. Why do so many black professionals...

Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) Yes, this is another article about transformation. No, it’s not a rant. Yes, it’s going to be controversial. Black people might find the awkwardness of ‘white people smiles’ in the office a lot more awkward, and white people might start wondering if young black creatives really are ‘gathering’ to talk about fashion and music, or if they’re plotting the next #ThingThatMustFall. But, ladies and gentlemen of the advertising industry, I put it to you that, while this series of articles is going to be challenging and, at times, as comfortable as a turbulent flight back from the Loeries...

Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) Previously, we looked at why the elephant is in the room. Now, we’re going to talk about the challenges of having a pachyderm in an advertising boardroom. Eish, white people, this one is mostly about you people. Not in a bad way, but we need to have some real talk for you to understand some things. Here are a few. 1. It’s not unfair There are a few counter arguments that say that black economic empowerment (BEE) or transformation are just forms of reverse racism. That’s like saying that an economics teacher, who gives more attention to a...

Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) In the second column in this trilogy on transformation in the ad industry, I addressed how the white peeps contribute to its stumbling along. We’ve still got a long way to go but at least you’ve got a starting point. My people, I’m just going to go straight into it. Sorry, not sorry. F&$k BLAxellence Yeah, I said it. And, no, it’s not coconut tendencies. But before you run to Black Twitter to have my black status revoked, let me explain. Say you want to go out for dinner. It’s pay day, and to give meaning to the end...

Thought Leadership / 23.11.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on iol.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text] An open letter to SA’s black entrepreneurs [/vc_column_text][vc_empty_space][vc_column_text]Dear black entrepreneurs. Why am I singling you out? Why not just entrepreneurs? My answers to these questions are to be found towards the end of this letter.[/vc_column_text][vc_column_text]You see a lot has been said in the past few years regarding race relations in our country. But for context, we shall talk about this year, 2016. We all flew in and got welcomed by one Penny Sparrow and friends. We all know what happened next.[/vc_column_text][vc_column_text]One of...