Uncategorized / 03.05.2021

I have just finished listening to the scintillating Secrete Sauce podcast series on the founding and explosive growth of Airbnb. The lessons shared in the series got me thinking. Airbnb defied the odds Since the co-founders - Brian Chesky (current CEO), Joe Gabbia and Nathan Blecharcsky - founded this home rental business in August 2008, incidentally three months before I founded eNitiate, they have dealt with many challenges; from investors who did not believe in their idea, misbehaving guests that trashed hosts' apartments, legislation that has tried to crush their business based on the allegation that it is promoting illegal hoteling, to...

Uncategorized / 26.04.2021

Nkanyezi Masango Executive Creative DirectorThe King James Group andFounder at BlackboardNkanyezi is an Executive Creative Director at King James in Cape Town, working on brands such as TymeBank, SA’s fastest-growing bank and iconic Sanlam and Santam. His career began at Hunt Lascaris Johannesburg in 2002 as a junior writer. A few years later, Nkanyezi’s curiosity led him to TBWA Hong Kong, where he got the once-in-a-life-time chance of working on adidas for the Beijing Olympics, Shangri-la and an animated series for Standard Chartered Bank. Masango’s work has been recognised multiple times at LIA, Cannes Lions, D&AD, One Show, Epicas, New York Festivals, Webbys,...

Uncategorized / 19.04.2021

Dearly beloved Kotex,  Allow us to demystify some of the misperceptions you are carrying around in your head (it’s #freedommonth2021 so it’s for free - no worries moghel) 1. The biggest problem with most if not all #sanitarypads brands is their disrespect and disregard for consumer insights.   2. In your case it is either you know what women go through when they have periods Aaaaaaaand period pains YET you chose to disregard that or you do not know.  3. We are going to give you benefit of doubt and opt for the former belief - you do KNOW what women go through! 4. ...