John Akinribido is the Founder/CEO and team leader at CreativeMagic Group. A published thought-leader and has been at the forefront of the inclusion of black-owned agencies. John believes that black-owned agencies can help to deconstruct “white myths” by taking charge of telling the African story through campaigns they execute for clients and above all, that big corporates should use black agencies to target black consumers thus giving black-owned agencies a fair share of the pie of the total SA Advertising spend.
He started a Pan African digital marketing agency years ago that is now at the fore front of the Fourth Industrial Revolution (4IR) in Africa which is characterized by the fusion of the digital, and physical worlds, as well as the growing utilization of new technologies such as artificial intelligence, cloud computing, robotics, the Internet of Things (IoT), and advanced wireless technologies, among others— These have ushered in a new era of economic disruption with uncertain socio-economic consequences for the continent.
At CreativeMagic Group, John is grooming a team of next generation digital experts and data scientists, and has applied his considerable talents to web-based projects of virtually every description. John has trained more than 250 delegates in the field of computer, animation/ visual effects, digital [marketing] and media within the past few years.
Below are few of his thought leader articles: https://thoughtleader.co.za/use-black-agencies-to-target-black-consumers/
CMG Marketing Communications (Pty) Limited t/a CreativeMagic Group is a Pan-African fully-integrated strategy and marketing communications agency providing world-class solutions to clients across the continent of Africa. Based in Sandton, Johannesburg, South Africa, we help companies solve marketing and sales problems; develop greater value in brands; communicate the complex, simply. CreativeMagic is about partnership – bringing our knowledge, passion and experience to your team, to help solve your marketing and sales problems. We work as an extension of your team and on a retainer basis to create, implement and maintain your custom digital strategy plan.
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