EXCLUSIVE: Nedbank out to pitch

by Herman Manson (@marklives) 

 

The Nedbank advertising account has gone out to pitch. “In adherence with principles of good governance, we can confirm that a number of Nedbank accounts\services are out to pitch, including creative, both ATL and BTL,” confirms Khensani Nobanda, Nedbank group executive, marketing and corporate affairs.

“As the process is currently underway, we are not in a position to provide further detail due to confidentiality issues; however, further information will be provided in due course. We have enlisted the services of an independent service provider to rollout the process from a governance perspective. The process is due to conclude in the first quarter of 2019.”

The pitch is being managed by Yardstick. Joe Public United is the incumbent ATL agency.

According to Nielsen, Nedbank spent R417m on advertising between July 2017 and June 2018, making it the 15th largest advertiser in South Africa.

NOVEMBER 13, 2018

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