Industry News / 21.08.2018

Issued By Primedia Outdoor In continuous efforts to expand innovative product offerings in sub-Saharan Africa, Primedia Outdoor has announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio station, Hot FM, to bring ad campaigns to life. The number-one news and entertainment broadcaster has an average listenership of three million people who tune in every day covering mainly the centre of commerce, Lusaka and the Copperbelt province. Coupled with Primedia Outdoor’s digital...

Industry News / 21.08.2018

By Leigh Andrews The Cannes Film Festival is usually filled with chatter about the winning work and those impressive evening gowns the celebs wear. Comments following the 2018 version are proving more substantial than usual, as diversity was front and foremost at the 71st Cannes Film Festival. Having taken place from 8 to 19 May 2018, there have been accolades aplenty for Africa at this year’s Cannes Film Festival, with the following five SA films selected to take part in this year’s Festival: The following five South African films will be included in the official programme: Rafiki; The Harvesters/Die Stropers; Miles from Nowhere; The Colour of...

Industry News / 21.08.2018

Issued by Ads24 Ads24 is pleased to announce the winners of its #Ads24Diski18 online tournament, which was live on its website from July to 3 August. Nikki Lewin (Alphabet Soup), Wilise Laurent (Dentsu Aegis), Marizanne Scholtz (HAVAS), Keeva Arnold (TBWA Hunt Lascaris), Ilse Hayes (CARAT), Ricardo Lopes (OMD) each walk away with a PS4 console and official 2018 FIFA game. The Ads24Diski18! campaign aims to create awareness among national media agencies around the enormous reach and potential of Ads24’s mass market titles: Soccer Laduma, Kick Off, Daily Sun and Die Son. “This year the Diski activation coincided with the FIFA World Cup, so...

Industry News / 21.08.2018

BY: JUANITA PIENAAR Sum of 21 Academy is a creative agency that offers a 12-month training platform to young, previously disadvantaged creatives and communicators who already have a tertiary qualification and want to enter the creative industry. Due to a significant increase in the uptake of young creatives, a steady client growth and an expanding footprint, the agency has been positioned as a creative force to be reckoned with. “The fact that Sum of 21 functions as a fully-fledged creative entity and agency sets it apart from other internship and learnership programmes. It generates real-life marketing projects for young creatives and young communicators to...