In my latest blog, I gave myself a task of determining the size of the digital marketing economy in South Africa.
According to my estimations, where I identify the 7 drivers of the digital marketing economy that are led by digital advertising and content development, the value of this sector of the economy is R13.45 billion in 2021.
To find out how I arrived at the valuation above, click here to check out my blog.
The total value of the South African economy, measured in nominal GPD terms, is R6.5 trillion.
Therefore, the digital marketing economy is only 0.2% of the South...
TMI Media, a member of the Matrix Communications Group, has been awarded the prestigious traditional media business for Sanlam and Santam after a hotly contested five-month pitch process.
TMI has been recognised as a leader by winning a number of awards, including the Financial Mail Adfocus Independent Media Agency of the Year in 2017 and 2018. In 2020, the agency retained the Woolworths traditional media account and signed Adcock Ingram's consumer segment in 2021.
“We are delighted for the opportunity to work on two fantastic brands, and more importantly with good people who are passionate about their business. We are looking forward to partnering...