Realising Creative Potential: Advertising Executive Challenges The Status Quo


Veli Ngubane, Avatar’s co-founder and managing director, was the guest speaker at the most recent Marketing Fridays gathering where he  touched on the power of creativity, the creative economy and the impact technology has had on the industry.

“There are lots of trends emerging but everyone is talking about Artificial Intelligence (AI) and robotics which seems to be the next big wave,” he told the attendees who ranged from marketing entrepreneurs and marketing practitioners to students and people with an overall interest in the industry.

Ngubane believes that it is still growing. “I don’t think it’s there yet, it still has a few roads, as a trend it’s about understanding how it works, understanding how to implement it in the future,” he said.


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