Stadio Holdings appoints The Odd Number

Stadio Holdings — the listed, PSG-aligned, private tertiary education specialist behind the “Multiversity” concept — has chosen The Odd Number as its creative partner following a three-way pitch.

“The concept of a Multiversity is all about respecting the uniqueness of each student and catering for the diverse and relevant needs of the South African marketplace,” says Julian Ribeiro, Stadio head of marketing. “When we put our business out to pitch, we weren’t just looking for an agency but a partner who believed in this way of thinking. The Odd Number really impressed us with their energy and passion. They went way beyond the brief and gave us an inspirational presentation, making our decision a very easy one.”

Stadio currently supports five institutions which make up its Multiversity, namely AFDA, LISOF, Milpark Education(incorporating CA Connect), Embury and Southern Business School. These institutions offer a variety of qualifications, including undergraduate and post-graduate programmes.


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