Thought Leadership / 04.04.2021

For context, here are three communications industry examples I read somewhere sometime ago, that either one of the Hunt Lascaris founding duo (now called TBWA Hunt Lascaris), or the founder of Ogilvy (or was it Rory Sutherland?), mentioned that the communications industry is not a place to create wealth. I gather this meant making gazillions of money.I attended the 2019 Coca-Cola Supplier Development Conference in Johannesburg, at which event SME supplier database stats were shared by this multinational conglomerate, and it became clear that there was an over-supply of services from Black marketing and communications agencies, and yet there was a...