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Minister in The Presidency, Mondli Gungubele to launch the MAC Charter Sector Council The Minister in the Presidency, Mondli Gungubele will launch the Marketing, Advertising and Communications SA (MAC SA) Charter Sector Council. The MAC Charter Council is tasked with monitoring transformation of the sector by facilitating the implementation of the B-BBEE sector code. In addition, the Council, which has representatives from government, the regulator, MAC sector, women, youth and organised labour, will measure transformation progress made by the MAC sector. The appointment of the MAC Charter Council is directed towards ensuring that transformation in the sector is promoted, monitored and reported on...

Transformation only skin-deep The SA Human Rights Commission recently held an inquiry into the advertising industry. The five-day inquiry, held in Rosebank, Johannesburg, focused on the production chain in the advertising sector to look at ways to eliminate racism, tribalism, homophobia and sexism, among other forms of discrimination. There is no doubt that reform is needed. The problem is not so much racial discrimination in the advertisements. If we are being honest, since the TRESemmé and H&M incidents two years ago, we have not really had another racism incident. The biggest problem is the racial exclusion of black-owned and black-run agencies from lucrative...

The SA Human Rights Commission recently held an inquiry into the advertising industry. The five-day inquiry, held in Rosebank, Johannesburg, focused on the production chain within the advertising sector to look at ways to eliminate racism, tribalism, homophobia and sexism, among other forms of discrimination. There is no doubt that reform is needed. The problem is not so much racial discrimination in the advertisements. If we are being honest, since the TRESemmé and H&M incidents two years ago, we have not really had another racism incident. The biggest problem is the racial exclusion of Black-owned and Black-run agencies from lucrative advertising...

The SA Human Rights Commission's five-day inquiry looked at ways to eliminate racism, tribalism, homophobia and sexism, among other forms of discrimination, in the advertising industry. Brands using “window dressing” advertising agencies that  refuse to transform should be penalised by consumer boycotts, say some industry players. Speaking this week as the South African Human Rights Commission (SAHRC) put the spotlight on discrimination in the advertising industry,  Ahmed Tilly, a creative consultant at  Number 10 — A Creative Consultancy, said brands hold the power. “Nothing will change until corporates and their brands are held accountable for the agencies they appoint, and penalised for appointing...

The SA Human Rights Commission is currently holding an inquiry into the advertising industry.The five-day inquiry, held in Rosebank, Johannesburg, focuses on the production chain within the advertising sector to look at ways to eliminate racism, tribalism, homophobia and sexism, among other forms of discrimination. There is no doubt that reform is needed. The problem is not the racial discrimination in the adverts, because if we are being honest since the Tresseme and H&M incidents 2 years ago, we have not really had another racism incident. The biggest problem is the racial exclusion of black-owned and black run agencies from lucrative...

In my latest blog, I gave myself a task of determining the size of the digital marketing economy in South Africa. According to my estimations, where I identify the 7 drivers of the digital marketing economy that are led by digital advertising and content development, the value of this sector of the economy is R13.45 billion in 2021. To find out how I arrived at the valuation above, click here to check out my blog. For perspective The total value of the South African economy, measured in nominal GPD terms, is R6.5 trillion. Therefore, the digital marketing economy is only 0.2% of the South...

TMI Media, a member of the Matrix Communications Group, has been awarded the prestigious traditional media business for Sanlam and Santam after a hotly contested five-month pitch process. TMI has been recognised as a leader by winning a number of awards, including the Financial Mail Adfocus Independent Media Agency of the Year in 2017 and 2018. In 2020, the agency retained the Woolworths traditional media account and signed Adcock Ingram's consumer segment in 2021. “We are delighted for the opportunity to work on two fantastic brands, and more importantly with good people who are passionate about their business. We are looking forward to partnering...