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Introducing the first AMAREVIEWS feature. A platform about in depth Creative Interrogations, Strategy, Insights, the Behind the scenes of the behind the scenes. We will be discussing, debating, agreeing, disagreeing and most importantly, having fun talking about our labour of love in the industry of Creative Advertising and Black Demographic Movement. Here’s a sneak peak of the trailer, full video coming soon…send us your comments tell us what you think. You can read more on the this link  ...

ISSUED BY: FCB AFRICA FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word “broad” in the phrase “broad-based black economic empowerment”. As one of South Africa’s largest marketing and communications agency groups, FCB Africa’s B-BBEE initiatives have, since the outset, acknowledged the need for diversity and flexibility. The most recent milestone on its ongoing transformation journey was when its broad-based shareholder (The Maharishi Institute) was able to fully pay off its loan well ahead of projections, thanks to FCB......

Posted By: TMO Reporter A billboard with the wording, ‘100% Black Owned Advertising Agency. Some things are better at 100%”, using an image of a cup of black coffee, is not racist, the Advertising Standards Authority has ruled. The BWD Advertising billboard, on a footbridge spanning across the M1 South approximately one kilometre north of the Marlboro Drive off-ramp in Johannesburg, was the subject of a complaint lodged by a member of the public in February. After a two-month investigation, the ASA directorate said transformation processes, such as B-BBEE, were the result of government policy, and were aimed at improving the overall wealth......

by MarkLives (@marklives)  Avatar has been awarded the Caltex above-the-line account. The business will be shared between its Johannesburg and Cape Town agencies. This is the second major account win announced by the agency this year, following hot on the heels of the the integrated agency business win for global fashion retailer, H&M, in South Africa. “Our journey with Caltex started two years ago, when we were appointed as their digital agency, to now being appointed as the brand’s full-service agency,” says Mthunzi Plaatjie, Cape Town managing director. “It was a tough three-way pitch but our team’s experience, creative excellence and integrated approach won it......

by Herman Manson (@marklives)    The Nedbank advertising account has gone out to pitch. “In adherence with principles of good governance, we can confirm that a number of Nedbank accounts\services are out to pitch, including creative, both ATL and BTL,” confirms Khensani Nobanda, Nedbank group executive, marketing and corporate affairs. “As the process is currently underway, we are not in a position to provide further detail due to confidentiality issues; however, further information will be provided in due course. We have enlisted the services of an independent service provider to rollout the process from a governance perspective. The process is......

By:  LUYOLO MKENTANE JOHANNESBURG – A creative and dynamic duo have teamed up to tap into the multi-billion rand promotions industry in South Africa and create much-needed employment for young unemployed youths. Childhood friends Tshepiso Malefane, 27, and Tshepo Ngwenya, 29, who grew up together in dusty streets of the sprawling Soshanguve township in Pretoria, are co-founders and directors of promotions firm Creative Brands Studio.   They established the company in 2014 and stress that since its inception it has grown from strength to strength.   Malefane holds a business management qualification from the Tshwane South College, a short course in......

One of my favourite accounts I’ve ever worked on was for the SABC during the World Cup. Feel it! It is here! — Groovin Nchabeleng Groovin Nchabeleng is an award-winning South African advertising and marketing guru with over 25 years industry experience. He is the current executive chairman of the Blueprint Group, a 100% black-owned advertising agency that has been in existence for over 18 years. Groovin is former CEO and shareholder of Leo Burnett South Africa/MMS Group, a division of Publicis Worldwide, the third largest communications group in the world with 65 000 employees in more than 83 countries. With......

Written by  Mimi Gauteng based digital marketing agency Stilt Media are making waves as one of the few completely black women owned and led agencies in the current South African marketing and advertising landscape. The agency is already disrupting the typical client/agency relationship by using technology and data to add real value and return on investment to clients’ bottom lines. Founded in 2015, Stilt Media headed up by Marketing Director Mimi Mphaphuli and Managing Director Tina Manyanya. Both women come from impressive leadership and management backgrounds, with Manyanya having headed up her own department at Publicis Media and Mphaphuli having lead a department......

I worked the 9 to 5 job for a big financial institution, but I’ve always wanted to own my own business. — Tebogo Motshwene, founder of Brandhead Tebogo Motshwene is the founder of Brandhead, an experiential marketing agency that focuses on the black consumer market. We’re trying to be different in the brand marketing space. We tap into the research about the black consumer market space. — Tebogo Motshwene, founder of Brandhead Brandhead offers market research and insights and brand activations, explains the 37-year-old. Motshwene says Brandhead was born from his frustration with generalisations and false assumptions made by marketing companies about black (and......

FJT president Piet Rampedi said setting aside a 50 percent share in the government s advertising budget would enhance the viability of black-owned enterprises in line with the revised Broad-Based Black Economic Empowerment (BB-BEE) Codes of Good Practice. Rampedi said the government could not continue to pump money into companies that did not want to transform. “These companies see no obligation to transform. Spreading the cake will achieve long-term transformation in the industry. We are not asking for hand-outs,” said Rampedi. FJT represents journalists and entrepreneurs owning small media companies. Earlier this year the FJT met the Government Communication and......

By: CNBC Africa Advertising industry veteran and businessman Peter Vundla is the guest on Talking Books with CNBC Africa’s Jill de Villiers. He shares memories of his eventful life and explains how he became his own boss when he founded the first black-owned advertising agency Herdbouys in 1991.  ...

By Buyi Mafoko  While transformation is undoubtedly a key priority for every South African business leader today, focusing on it is not enough to achieve robust and sustainable growth. Particularly given the tough local market conditions, with South Africa having now entered a technical recession, you have to be business ready to succeed in both the short and long term. Indeed, there are multiple factors now at play, in addition to the transformation agenda, which savvy business leaders must take into account. There is the constant pressure of digital disruption, the steady slew of new competitors entering every industry, and an......

by MarkLives (@marklives) The marketing and advertising industries are transforming. So why are so many black professionals disgruntled with the rate of progress? And is the quality of most of the work specifically directed at a black audiences still sub-par? We emailed a panel of key industry executives for their take. First up is Ivan Moroke of Co-Currency. Ivan Moroke The career of Ivan Moroke (@ivanmoroke) has shaped and has been shaped by brands, from running his family shebeen in Atteridgeville (many, many years ago) to starting a marketing consultancy, Co-Currency, 18 months ago. Consciously and unconsciously, his passion for what he does......

Posted By: TMO Reporter on: November 01, 2018 The IAB SA has invited the advertising industry to submit their feedback on the Advertising Code of Practice Social Media guidelines. This addition to the Advertising code promises to give the industry a clear code of conduct regarding the use of paid social media to advertise products and services. “The fundamental objective of the code is to protect the consumer by encouraging brands to exercise ethical constraints on all paid social media communications. As always, we as an industry body felt passionate about working on this as an industry collective. I encourage all our members......

by Veli Ngubane (@TheNduna) We struck gold this year, and we didn’t have to dig too deep to find the shining nuggets in our industry. Just scratch the surface, and there they are: young and gifted creatives who’re killing it! as copy- and scriptwriters, creative, art and film directors, executive producers and more. As we discovered when we interviewed them during the year, they’re adding lustre and rich diversity to our industry. We look back on their stories. January: Nganga Dlanga Now copywriter at Avatar Inspired by his talented older brother, Khaya, Nganga Dlanga (@babydlanga) is clearly gifted and killing it! in......

by Lufuno Makungo (@LMwonder) While I cringe at the title of this article, it’s a fair question. It’s like asking if there’s a viable market for Chinese advertising agencies in China. But the question is relevant here, given our political history and the current economic structure. The most-transformed sector in the county is the public sector, simply because we have the political power. Broad and interlinked, not narrow In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked. In advertising, lack of transformation refers to the white-dominated industry but we fail......

by Veli Ngubane (@TheNduna) The creative space has witnessed YouTube’s meteoric rise as a platform for creative content. It has grown as a tool that content creatives such as Sibu Mpanza (@Sibu_MpanzaSA) have used and made a successful career out of. In this interview, he shares his dreams of shooting a documentary, how he has made money from YouTube and why he sleeps with a notepad and pen next to his bed. Sibu Mpanza Veli Ngubane: Tell us more about yourself: where did you grow up and what did you want to be when you were growing up? Sibu Mpanza: I was born in Mpumalanga,......

BY PHATHU LUVHENGO  Luyanda Peter always wanted to start his own business and be his own boss, but was uncertain about which sector would best suit him After spending almost two decades in the corporate sector, this entrepreneur founded an advertising agency and is planning to expand it throughout Africa. Established in 2015 and already operating in Botswana and South Africa, Harambee Communications is a 100% black-owned and managed integrated communications agency, with a special focus on activations, events, promotions and sponsorships. “I only worked in the corporate sector for 17 years,” he said. Peter started his career at SAB (Now......

BY: LEIGH ANDREWS It’s a touchy subject for some, but completely necessary to explore: Here’s how Fort Review is amplifying the need to truly hear the black voices in advertising and stop being creative Jekyll and Hydes. Makongoza behind the decks at the Fort Review second edition VIP launch event, at Rockets’ rooftop in Bryanston on 16 February. It’s no secret that the SA ad industry is in drastic need of transformation. It’s not necessarily that there aren’t enough black voices in the industry, more that those voices are not being heard, and those truths are not being well told. That’s......

Posted By: Michael Bratt Ahead of a talk that he is giving at the Loeries Creative Week, Google Africa chief marketing officer Mzamo Masito spoke to The Media Online. The chat centred on creativity and its role in both advertising and marketing and the world as a whole. “I love creativity that rhymes with functional design, that is beautiful but is also useful. This is when it helps answer and solve a few questions,” says Masito. He punts creativity that assists in two ways. Firstly, creativity that is used to create solutions to ending the world’s problems, including poverty, racism, prejudice and ignorance.......