News

The B-BBEE Commission will conduct site visits at businesses that have previously been found to have violated the B-BBEE Act and where it has received tipoffs about companies who are deliberately circumventing the regulations. This follows recent concerns raised by members of the public that the country’s B-BBEE regulations seem to benefit those that are not intended under the law. The commission said this includes foreign nationals, permanent residents, those with refugee/asylum status, and white people claiming to be black. According to the B-BBEE Act, ‘black people’ is a generic term that refers to Africans, Coloureds and Indians who are......

We spoke with Nthabiseng Mokoena, who works for Bolt as PR manager for Bolt in Africa. After a year of a failed attempt at a BCom degree, Mokoena enrolled for a diploma PR course at Varsity College in Pretoria. “I was fortunate enough to get an opportunity at RedStar Communications as an intern and moved along through various small and medium-sized agencies,” she said. Here, she tells us more about the importance of PR in brand management and some predicted trends for the future… How would you describe your organisation? Bolt is a mobility platform in Europe and Africa focused......

Outdoor media is a challenging and dynamic space. This has been especially true in the time of the Covid-19 pandemic, as economic activity and commuter patterns have been disrupted. As one of the leading Black-owned outdoor media companies in South Africa, we embrace the challenge of adapting and innovating to continue helping leading brands reach consumers, in targeted and memorable ways.Winning companies adapt continually, and it is through that lens that we have approached these last two year since the pandemic has permanently altered our societal and business landscapes. Covid has highlighted and accelerated shifts in marketing and consumer behavior......

With the announcement earlier this month of the Prism Awards restructuring, we spoke with Tebogo Ditshego, president of Prisa, to find out more about the move to do so. Tell us a bit more about yourself and your role as Prisa president?My responsibility is to oversee the operations of Prisa from a governance perspective, ensure the strategies and directives from the board and structures of Prisa are implemented and provide strategic leadership for the public relations and communication sector. What do you love most about your work?What I love most about being the president of Prisa is contributing towards the......

Following Arena Holdings’ acquisition of South Africa’s largest and oldest independent label Gallo Record Company (Gallo Music Investments – GMI), is now showing its interest in the future of the African music industry by partnering with Africa’s biggest content aggregator, Content Connect Africa (CCA). The 45% equity transaction links Gallo’s rich catalogue with CCA’s technical capabilities and Pan-African reach to provide a platform for innovation for African Music.Together CCA and Gallo’s vision, built on its 95 years of experience, coupled with fellow shareholder Black Coffee’s global experience, will provide emerging artists with an opportunity to benefit from the slipstream of......

Creative industries have the power to inspire a true drive for change. Through advertising, marketing, and various other forms of media, the creatives in charge hold the ability to send a message that could make a real difference. Odette van der Haar, a giant in the advertising industry, finds that creativity doesn’t only apply to the finalised product that comes out of the agency. For Van der Haar, there is always a way to make a plan for creative messaging and client needs. “As brands, as advertisers, as content creators, we are all part of the same value chain and......

Thandeka Gilbert always loved creativity and wanted to do something creative with her life, which lad her to the world of advertising through studying at AAA School of Advertising. In 2020, she was part of the team at The Odd Number Johannesburg who was awarded the prestigious Umpetha Award at Pendorings 2020 for three radio ads. You’re a copywriter at The Odd Number. Tell us more about your role here I am teamed together with an art director we are tasked with coming up with creative solutions for business problems. In this partnership, I am responsible for the copy throughout......

First published in the Daily Maverick 168 weekly newspaper. Stop talking about diversity in the integrated marketing communication sector and just get on with it already. It’s hardly news: the industry (and clients) have talked about a lack of diversity for years and yet, in 2021, at the most prestigious marketing conference in Africa, such conversations are still being had – and needed. It wasn’t the only discussion at the recent Nedbank IMC Conference – held virtually for a second year in a row because of the pandemic. A host of top local and international speakers spoke powerfully about stories that sell,......

Conversation Lab, an independent, Black women-owned and run digital agency, has won an impressive number of Unilever brands in the organic search and content space. The agency has been appointed by Unilever after a rigorous multi-stage pitch process to manage a range of the group’s foods and personal care brands. The agency will work on 13 brands, including global household names like Knorr, Hellmann’s, Lifebuoy, TRESemmé and Axe as well as local jewels Joko, Robertsons, Dawn and Organics.  The engagement includes full SEO strategy, technical direction and consultation as well as strategic content development focusing on product and utility, as......

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Community media stands firm amid print media carnage, report shows If you want to reach mass audiences through print media, community media should be at the core of your strategy. That’s one of the main takeaways from a newly-released report on the African Print Media Landscape, by media monitoring company Novus Group. While Taxi Times and PE Express may not be top of mind for most media and PR agencies, they have a combined circulation of 266 000, which dwarfs most of......

In 2015, we launched our #SayNoToSpec video (https://www.youtube.com/watch?v=essNm…). With our follow-up video, World’s Worst RFP, we’re now extending the conversation to the RFP and pitch process for both clients and agencies alike. On http://www.SmarterPitch.com, you’ll find a list of ways we think clients and agencies can improve the RFP and pitch process. But this is just the start. So please share your tips, advice, and comments using #SmarterPitch. SmarterPitch.com is brought to you by creative company Zulu Alpha Kilo....

It is with profound sadness that we share the news that Molefi Thulo has passed away. This ever humble, always inspirational human will leave a massive hole in the industry that he loved so much, and to which he gave so much. Molefi began his career as a copywriter in the 2000s. He quickly showed his gift for humour, writing some of South Africa’s most loved campaigns. In 2009, he moved to Ogilvy, eventually making it his home and rising to become executive creative director. Over the decade that Molefi spent at Ogilvy, he managed to always find magic –......

The One Club for Creativity and The 3% Movement have announced the judges who will serve on the jury for their Next Creative Leaders (NCL) 2021. Five of these judges are from Africa. NCL is a free competition recognising women and non-binary creatives on the rise; both globally and by region. The deadline for entry has been extended to 30 July.  Judges from Africa are: Hermann Kamte, founder, CEO and creative director at HKA | Hermann Kamte & Associates Yaounde (Cameroon) Nkanyezi Masango, ECD at King James Group Cape Town (South Africa) Sam Nii Adjaidoo, cofounder of Institute of Design......

I know. The thought of it leaves many employers wanting to scream the word NO! But let’s face it, the chance that your graphic designer, strategist and content writer are having a side hustle is…. Questions: Is it time to come to terms with the reality? Could this actually be a good thing? In fact, is it better for your agency to officially accept that some employees have a side hustle and thus put a policy in place to manage this situation better as opposed to wishing it did not exist? I guess it depends whether your glass is half-full......

Kantar’s Best Liked Ads celebrates South Africa’s favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience, whom we believe to be the most important critic – the person who, ultimately, chooses to buy your brand or not. With some going so far as calling it ‘the year that wasn’t’, 2020 was certainly one for the books. Our rosy tinted 20/20 optimism for this year of golden promise soon took a reality check, as we were fast-forwarded into the global framework of keeping our sanitised distance and doing it all......

This year’s Nedbank IMC closing speaker is the award-winning CEO of Joburg agency, DNA Brand Architects, Sylvester Chauke. He is a passionate advocate for creativity and author of the book, Stand Against Bland. Sylvester is of the opinion that: “In the boardrooms, we are being politically correct in many ways and as a result, there is not enough honesty coming from agencies to clients.” His thoughts echo much industry sentiment. In a recent survey, UK based marketing platform, Creativebrief, stated that there is a real fear amongst agencies of long-term client relationships being at risk of ‘extinction’. Creativebrief canvassed 50 brand Chief......

South African born Avatar Cape Town, a subsidiary of the Avatar Agency Group (www.AvatarAgency.co.za), triumphed in a hotly contested TECNO global pitch by demonstrating its mantra of ideas that move people against international network agencies in the Europe and APAC. TECNO is one of the top 10 largest smartphone brands in the world and one of the largest and most admired on the African continent. As lead brand agency, Avatar will be spearheading TECNO’s global brand campaign in several countries in South America, Africa, central-Europe, and Asia. The scope of their appointment includes Creative, Digital, Social, Public Relations and Media. Zibusiso Mkhwanazi, Group CEO of Avatar Agency Group: ......

Leo Manne, managing director at Net#work BBDO has been elected to serve on the Association of Communication and Advertising board of directors. The announcement was made on Wednesday, 14 July 2021....

The IAB Bookmark Awards will be celebrating 13 years of this digital excellence, giving recognition to pioneering agencies, brands and publishers, and Selae Thobakgale will lead the announcement of South African digital marketing’s industry benchmarks alongside the 2021 Bookmarks Round Table of industry executives come 29 July. We find out from the media and advertising titan what we can expect at the 2021 IAB Bookmark Awards. Congratulations on being announced as host of the upcoming IAB Bookmark Awards. How do you feel about this? It is such an honour to be selected as the host. The unique proposition is my......

Ster-Kinekor, the official Cannes Lions representative in South Africa, along with Bizcommunity, online media partner to Ster-Kinekor and Creative Circle, invite you to Cannes Trend Talks 2021 presented by Ann Nurock. Save the date and book now:22 July 2021 | 2pm | R150 per ticketSecure your ticket at moc.rokenikrets@sklatdnertsennac Presented by Ann Nurock in association with: Film Lions juror: Brett Morris Media Lions juror: Tanya Schreuder Entertainment Lions for Sport juror: Bryan Habana Print and Publishing Lions juror: Nkgabiseng Motau Radio and Audio Lions juror: Lufuno Mavhungu Industry Craft Lions: Steph van Niekerk...

Avatar Agency Group has announced that it worked alongside Corruption Watch in the launch of South Africa’s first interactive open data tool, Veza. The tool aims to safeguard transparency in policing in the country. The tool also aims to place the power to hold the South African Police Service (SAPS) accountable in the hands of the public.  Veza is a colloquial term for ‘reveal’ or ‘expose’. The tool aims to equip a wide range of people — from researchers, journalists, activists and communities to the public at large — with the knowledge and insight to demand better and more accountable......

Nkgabiseng Motau, CCO and founding partner at Think Creative Africa, was once again selected to be part of the jury for Cannes Lions 2021 A giant in the industry, she holds creativity from the South African perspective close to her heart. Motau has been a recurring judge for Loeries, Pendorings, Creative Circle and Cannes Young Lions. She was a Jury Member for the 2020 D&AD Awards and is a member of the ABInbev Braintrust. Here, we find out more about her day-to-day work and what her life looks like behind the scenes… What does your role as CCO entail and......

Hackneyed as it may sound, ‘to be young, gifted and black’ fits snugly by way of defining Tebogo Ditshego, a phenomenal young achiever whose rise can only be described with another cliché – meteoric. He is chief executive officer of Ditshego Media, which he founded in 2011. Three years later, he was listed as one of Forbes Magazine’s top 30 African Entrepreneurs under the age of 30. The accolades have never stopped coming. Last year he was appointed by Gauteng Premier David Makhura to be the Chairperson of the Gauteng Premier’s Service Excellence Awards. The latest feather in his cap......

SAVE THE DATE 14-24 October 2021 – Fak’ugesi African Digital Innovation Festival announces theme, dates and new curator for 2021’s hybrid event: #BuildCozYouHaveTo The annual celebration of tech-powered African creativity is hitting reset with a phygital format and social sculptor dillion s. phiri is in the curator’s seat. Tshimologong Innovation Precinct and Wits School of Arts are proud to announce the 8th annual Fak’ugesi African Digital Innovation Festival 2021 by the newly appointed curator dillion s. phiri. Fak’ugesi Festival 2021 will continue to bring industry, researchers and creators together to celebrate how technology enables creativity while zooming in on the ways this relationship shapes our......

Mediology has appointed industry heavyweight, Boniswa Pezisa as executive director. This appointment coincides with the agency’s celebration of 15 years in business and continued commitment to creative media thinking. One of Mediology’s key differentiators is its diverse team, which hold a combination of experience and broad perspectives across various markets, industries, and disciplines. Pezisa strengthens the team, with her enviable career, which includes, holding positions as the Group CEO for Net#work BBDO, chairperson for both the Loeries and ACA (Association for Communication & Advertising), and more recently, being inducted into the Loeries Hall of Fame. Congrats on being appointed as......

Digital communication has become the first choice for brands and those who fail to recognise this will miss out. It is also cost-effective and, if done right, can do more for a brand’s reach than other channels Much like every other industry, public relations has had to change. Since the onset of Covid, the industry has been forced to shift and rethink its approach from “hard sell” communication to a softer and more considered approach. And that change has not always been easy, says Sylvester Chauke, founder of DNA Brand Architects, which became the first black-owned agency to win the......

“As a young, Black female, I believe it’s not only important to service clients but also to open up the digital floor to much needed conversations so that the campaigns we work on bring about real change,” Says Nombulelo Malinga, founder and director of Zizi Digital, which specialises in social media marketing and offers 360 digital consulting service. As such, Zizi Digital have launched the #Zizi4Youth campaign and competition where one youth owned startup in South Africa could win R5000 in cash to help them in their entrepreneurship endeavors.  Nombulelo Malinga shares more about Zizi Digital. Can you tell us......

PRISM Young Voices (PYV), PR land’s under 30 talent set to take the industry by storm. DNA Brand Architects All-Star, Sicelo Vilakazi was announced as the PYV of the Year for the 2019 cohort as voted for by his peers. What Does this recognition and opportunity means to you? Being selected as a PRISM Young Voice of the Year is a great achievement for myself as it rewards for all the hard work i have put in over the last years or so   “I see it is a platform that I can use to set my mark in the......

The negative perception of Africa has always been linked to media and advertising. This has led to the stereotypical view of Africa as a dark continent. Advertisers, creatives, photographers, media practitioners and even African citizens themselves now have the opportunity to change that. How? Through authenticity. It is vital that content put out of Africans is as authentic as possible. These were the sentiments shared at a digital event hosted on Africa Day. The idea was a collaboration between photography marketplace and stock footage platform Afristock and digital media company Afrikaren Media. They hit the world by storm as over......

Tastic and Laduma campaign wins big at South Africa’s most sought after PR awards DNA Brand Architects made history at the 2021 Prism Awards by becoming the first Black-owned agency to win the prestigious Best Large PR Consultancy of the Year award. This comes on the back of consistent wins at Prisms by the agency over the last five years, including three Campaign of the Year Silver awards and being the very first Black-owned agency to win Campaign of the Year Gold in 2019. The annual Prism Awards, celebrating excellence in the public relations and communication industry took place on Friday, 4......

I have just finished listening to the scintillating Secrete Sauce podcast series on the founding and explosive growth of Airbnb. The lessons shared in the series got me thinking. Airbnb defied the odds Since the co-founders – Brian Chesky (current CEO), Joe Gabbia and Nathan Blecharcsky – founded this home rental business in August 2008, incidentally three months before I founded eNitiate, they have dealt with many challenges; from investors who did not believe in their idea, misbehaving guests that trashed hosts’ apartments, legislation that has tried to crush their business based on the allegation that it is promoting illegal......

Nkanyezi Masango Executive Creative DirectorThe King James Group andFounder at Blackboard Nkanyezi is an Executive Creative Director at King James in Cape Town, working on brands such as TymeBank, SA’s fastest-growing bank and iconic Sanlam and Santam. His career began at Hunt Lascaris Johannesburg in 2002 as a junior writer. A few years later, Nkanyezi’s curiosity led him to TBWA Hong Kong, where he got the once-in-a-life-time chance of working on adidas for the Beijing Olympics, Shangri-la and an animated series for Standard Chartered Bank. Masango’s work has been recognised multiple times at LIA, Cannes Lions, D&AD, One Show, Epicas, New York......

Dearly beloved Kotex,  Allow us to demystify some of the misperceptions you are carrying around in your head (it’s #freedommonth2021 so it’s for free – no worries moghel) 1. The biggest problem with most if not all #sanitarypads brands is their disrespect and disregard for consumer insights.   2. In your case it is either you know what women go through when they have periods Aaaaaaaand period pains YET you chose to disregard that or you do not know.  3. We are going to give you benefit of doubt and opt for the former belief – you do KNOW what......

For context, here are three communications industry examples I read somewhere sometime ago, that either one of the Hunt Lascaris founding duo (now called TBWA Hunt Lascaris), or the founder of Ogilvy (or was it Rory Sutherland?), mentioned that the communications industry is not a place to create wealth. I gather this meant making gazillions of money. I attended the 2019 Coca-Cola Supplier Development Conference in Johannesburg, at which event SME supplier database stats were shared by this multinational conglomerate, and it became clear that there was an over-supply of services from Black marketing and communications agencies, and yet there......

Hope goes a long way The Avatar Agency Group is taking a bite of KFC after the group has been awarded the Add Hope account. The account will be serviced by Avatar Public Relations. Avatar will provide internal communications and through-the-line services for Add Hope, a movement that brings together staff, big business, ordinary citizens and civil society to address childhood hunger. Suhayl Limbada, Marketing Director at KFC South Africa, described the agency’s proposal as “innovative with a bold strategic direction.” “Add Hope continues to feed more than 150 000 children per day. In 2021, as KFC celebrates its 50th year in South......

Although the incident that put the Black Lives Matter movement back in the headlines is one based in the U.S., the concept of racial inequality is something that is widely understood across the world, and especially in Africa. The colonial history of our nations can unfortunately still be felt and seen in everyday life, and even in some advertising. What movements like these remind all of us to do is to commit to diversity, equity, and inclusion (DEI) as part of the fabric of how our businesses and teams operate. We know that marketing has the power to both break......

Two major events took place in the past 2 weeks. Here they are, in reverse order: 1. On Wednesday, the 3rd of February, Greyhound – the bus company that has been transporting people within South Africa, and cross border to and from neighbouring countries safely and reliably for the past 37 years – announced that it will be closing down on Valentine’s Day – February the 14th. Announcement: Greyhound and Citiliner are closing operations. Services will run until 14 February 2021. Passengers with tickets booked for services after this date will be refunded. For assistance with refunds, contact Call Centre:......

The IAB South Africa is thrilled to announce the names of the newly-elected members of the Transformation Council. Under the leadership of the inimitable Veli Ngubane, founding partner and chief creative officer of the Avatar Agency Group, the IAB SA Transformation Council consists of 14 dynamic individuals who will work together with fellow industry bodies and partners to champion diversity and inclusivity in the industry with the aim of facilitating lasting change that empowers Black digital media and marketing professionals. Leading by example, this iteration of the council comprises over 50% female and almost 100% diversified members. Members will serve......

by Lufuno Makungo (@LMwonder) While I cringe at the title of this article, it’s a fair question. It’s like asking if there’s a viable market for Chinese advertising agencies in China. But the question is relevant here, given our political history and the current economic structure. The most-transformed sector in the county is the public sector, simply because we have the political power. Broad and interlinked, not narrow In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked. In advertising, lack of transformation refers to the white-dominated industry but we fail......

I was recently asked for an opinion on why black-owned agencies are so often excluded from lucrative requests for Proposals(RFPs). My response was fairly cryptic but the conversation made me realise that there will be some value in capturing some of these issues in an article to help buyers understand the specific issues that black-owned and operated agencies are typically challenged with. I would like to convey some of my own thoughts, as well as that of Lufuno Makungo. However, I do believe that this is a topic that should be explored in more depth, so I will keep on sharing updates......