Minister Mondli Gungubele launches MAC Charter Council, 25 Mar
Minister in The Presidency, Mondli Gungubele to launch the MAC Charter Sector Council The Minister in the Presidency, Mondli...
01 April, 2022 / No comment
Black Agencies is a directory of black-owned and black run advertising agencies that have more than 5 full-time employees, office and landline. These are agencies that can handle an R12 million+ a year retainer with a very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black-owned and black run agencies. Through economic inclusion, the directory promotes black creative advertising excellence.
According to the 2016 Nielsen AdEx report, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black-owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.
Back in 2000. Cafe – the Communication Advertising Forum was set up by Nkwenkwe Nkomo and Peter Vundla. We’re standing on their shoulders.
Featured Members
Agency Found: 42 The Fort is a Johannesburg-based production company which operates as an organised structure within which fresh ideas can flourish, creating value through specialised integration and a full service production offering. Lemok is an agency that has its roots in Soshanguve, north of Pretoria and has earned itself international recognition. Known as Lemok, the township-based digital agency has managed to win over clients from Angola to Florida, USA in just five months of operation. In 2006, Bongani Gosa founded the agency that would later become BWD Advertising. We’re a young (some say crazy) creative communication solutions hub (ok, agency if you insist). There’s a vicious rumour spreading about our uncanny habit of taking the ‘ordinary’ out of ‘extraordinary’. We have to admit though; our recent work and successes have done nothing to dispel it. The Napsta – King of Christian Comedy (real name Napoleon Masinga), is a South African based comedian with over 10 years experience in drama and the performing arts. The Napsta has dazzled all types of audiences as a comedian, from the ‘Soweto Comedy Festival’ in South Africa, to the ‘Gospel Laughs & Worship’ in Kenya, including the ‘International Pastors & Partners Conference’ hosted in Nigeria, where he performed to a live audience of over 27,000 delegates. This high energy, versatile and dynamic entertainer will have you falling off your chair through his accents, impersonations, ventriloquism, alter-ego’s and musi-comedy. The Napsta has always maintained keeping all his jokes clean, which is what separates him from a lot of other comedians. The Napsta prides himself in not using any vulgarity or profanity in his act, and believes one doesn’t need to swear in order to be funny. This is inspired by his Christian upbringing and values, which he is never ashamed of mentioning. In fact, every now and then, The Napsta will share a story or two about some of his funny church experiences, which usually leave the audience in stitches. Keeping things clean makes it easy for The Napsta to work with Corporates, Schools, Churches and Government, who always enjoy a good laugh watching clean comedy with a positive message from The Napsta. From politics, hilarious church experiences, character sterio-types to socio-economic issues, The Napsta offers a custom-made show that can cater for a diverse or niche audience. AgenciesBrand ActivationsDigital Agencies A brief history of time: While the business face of Black Africa has changed over the years, we as a team have been working on the African continent for over two decades. Our philosophy of unlocking potential, doing good and leaving a positive impression has remained core to who we are and what we do. The AllBrand Agency started life in 2011 as a digital agency named Fluence. Over the years it evolved into a multifaceted marketing company that was revamped, refocused and renamed in 2017. NineThirtyWan is a small, 100% black-owned advertising agency with big ideas for brand and communications. We provide unique brand identity, positioning and personality to all types of brands/businesses. Our solutions assist your brand and/or product with acquiring, maintaining, retaining and growing relationships with your ideal target market. AgenciesEvents CompaniesPublic Relations Quizel Inc was found and formed to be the blueprint of great ideas whether it’s being services like legal expertise, marketing services event planners or new products, pervasively untapped sales channels, projects with the potential to massively impact t lives for the better photography or film's that tell your story your way, Quizel Inc I was created to bring all the above to live Overtime is creative agency with 70% female ownership offering clients personalized marketing, branding and advertising solutions. We professionally take pride in planning, creating and handling innovative solutions for our clients. AgenciesBrand ActivationsDigital Agencies ID Lab Brand is a creative design marketing and communication agency. We are a small group of individuals decidedly committed to showcasing our creativity in developing business direction. Our drive and passion is what fuels our goals, which is to become notable in our thinking our execution and the forming of real contextual ideas that not only sit top of mind but also that influence the sub consciousnesses of ones decision making. At Bakone Group we have developed TDI - our unique formula which is critical to provide expert and strategic marketing solutions to our clients. Vixion is a brand and design agency from South Africa that builds creative brands and creates memorable experiences. Founded in 2013 as a brand communications agency, Ethno Afrika has evolved into a dedicated full-service market research agency that places special emphasis on the Mass Market Consumer of Africa. Our footprint is predominantly in South Africa although we have a presence in 3 more African countries within the SADC region. AgenciesBrand ActivationsDigital AgenciesEvents CompaniesMedia BuyingProduction CompaniesPublic Relations An all encompassing online lifestyle magazine for luxury brands seeking a platform that connects the brands with their desired consumer audience. Showcasing Africas best to the world and bringing the best of the world into Africa by creating meaningful collaborations which are sustainable and long term
FORT
Lemok Agency
BWD Advertising
Blackfuse
Napsta Entertainment
Black Africa Brand Consulting
The AllBrand Agency
NineThirtyWan
Quizel inc
Overtime
ID Lab Brand
Bakone Strategic Concepts Group
Vixion Brand Agency
Ethno Afrika
Luxury Media Africa
News
Exclusion of black-owned agencies still an issue in advertising industry
Transformation only skin-deep The SA Human Rights Commission recently held an inquiry into the advertising industry. The fiv...
29 March, 2022 / No comment
Racism in the advertising industry
The SA Human Rights Commission recently held an inquiry into the advertising industry. The five-day inquiry, held in Roseban...
28 March, 2022 / No comment
Boycott brands using ad agencies opposed to transformation, insiders say
The SA Human Rights Commission’s five-day inquiry looked at ways to eliminate racism, tribalism, homophobia and sexism...
23 March, 2022 / No comment
Human Rights Commission hearings on racism in the advertising industry.
The SA Human Rights Commission is currently holding an inquiry into the advertising industry.The five-day inquiry, held in R...
22 March, 2022 / No comment
What is the Black Agencies’ slice of digital marketing economy in South Africa?
In my latest blog, I gave myself a task of determining the size of the digital marketing economy in South Africa. According ...
21 December, 2021 / No comment
