Minister Mondli Gungubele launches MAC Charter Council, 25 Mar
Minister in The Presidency, Mondli Gungubele to launch the MAC Charter Sector Council The Minister in the Presidency, Mondli...
01 April, 2022 / No comment
Black Agencies is a directory of black-owned and black run advertising agencies that have more than 5 full-time employees, office and landline. These are agencies that can handle an R12 million+ a year retainer with a very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black-owned and black run agencies. Through economic inclusion, the directory promotes black creative advertising excellence.
According to the 2016 Nielsen AdEx report, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black-owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.
Back in 2000. Cafe – the Communication Advertising Forum was set up by Nkwenkwe Nkomo and Peter Vundla. We’re standing on their shoulders.
Featured Members
Agency Found: 42 We are a marketing and technology company that harnesses creativity, technology, culture and storytelling to create connected brands. We are solution-ists providing reality grounded strategic answers to complicated challenges. Using video as our preferred medium, our approach to insight goes beyond simply mirroring our consumers, we look to discover truths about themselves that not even they are aware of. All of this is packaged within the consumer's world and context. How many times have you been promised extensive reach with turnkey solutions on a campaign that will mobilise the target market to action for consumer-driven responses and ROI that can be measured against the bottom line before being celebrated through user generated content that is guaranteed to go viral? At Lello, we believe it's imperative to understand what your company is and what it stands for before tackling any of the specific design elements. We work with your team to define and articulate your brand strategy upfront, this provides the core concept around which everything else revolves. Insight Driven Ideas - TrendER is a full service advertising agency with insights at its core. We believe in the power of truth, understanding and insights to produce insight driven ideas that will help solve some of the worlds business and social challenges. We help people, programmes and brands that change the world. We are black female owned, driven and powered. We are born and bred in this continent and passionate about making it function better for a who call Africa home. AgenciesDigital AgenciesPublic Relations Digital Marketing and Communications agency. Morgeez Media Agency is a boutique multimedia production company offering dedicated agency services in commercial audio production, commercial video production, content creation, publication, and distribution. Lobengula Advertising is a creative monarchy hailing from South Africa, conquering Africa one idea at a time. A dynasty of kasi dream chasers, creative mavericks and city dwellers all in tune with the rhythms of Africa's diverse cultures. A people of the creative tribe. kings and queens of the vast plains of creativity. We develop creative solutions for small and big brands alike, build authentic product identities and much more. A sense of belonging, identity, more knowledge, better connections, the ability to create and above all, freedom. We look at audiences to find out what human experiences (HX) they seek. Then we address these fundamental human needs through engagement via brand experiences on relevant media platforms and activations. While we do this, we look also at how we can maximise your brands functional and transactional needs through these customer experience (CX) in order to convert people into customers and brand ambassadors. In this way, we are able to deliver meaningful brand experiences that build relevance and value for customers, employees and partners. Iron Heart films is a creative video production agency that provides video production and post production solutions for clients in the film, TV and Broadcast industry.
Autentico Dinero Creative Agency (ADCA)
Insight Story
Takatso Marketing Hub
Lello Branding
TrendER
An Agency Driven By Purpose
Marcomm Group (Pty) Ltd
Morgeez Media Agency
Lobengula Advertising
The Gryphon Lounge
Iron Heart Films
News
Exclusion of black-owned agencies still an issue in advertising industry
Transformation only skin-deep The SA Human Rights Commission recently held an inquiry into the advertising industry. The fiv...
29 March, 2022 / No comment
Racism in the advertising industry
The SA Human Rights Commission recently held an inquiry into the advertising industry. The five-day inquiry, held in Roseban...
28 March, 2022 / No comment
Boycott brands using ad agencies opposed to transformation, insiders say
The SA Human Rights Commission’s five-day inquiry looked at ways to eliminate racism, tribalism, homophobia and sexism...
23 March, 2022 / No comment
Human Rights Commission hearings on racism in the advertising industry.
The SA Human Rights Commission is currently holding an inquiry into the advertising industry.The five-day inquiry, held in R...
22 March, 2022 / No comment
What is the Black Agencies’ slice of digital marketing economy in South Africa?
In my latest blog, I gave myself a task of determining the size of the digital marketing economy in South Africa. According ...
21 December, 2021 / No comment
