Thought Leadership / 21.12.2021

In my latest blog, I gave myself a task of determining the size of the digital marketing economy in South Africa. According to my estimations, where I identify the 7 drivers of the digital marketing economy that are led by digital advertising and content development, the value of this sector of the economy is R13.45 billion in 2021. To find out how I arrived at the valuation above, click here to check out my blog. For perspective The total value of the South African economy, measured in nominal GPD terms, is R6.5 trillion. Therefore, the digital marketing economy is only 0.2% of the South...

Uncategorized / 12.11.2021

TMI Media, a member of the Matrix Communications Group, has been awarded the prestigious traditional media business for Sanlam and Santam after a hotly contested five-month pitch process. TMI has been recognised as a leader by winning a number of awards, including the Financial Mail Adfocus Independent Media Agency of the Year in 2017 and 2018. In 2020, the agency retained the Woolworths traditional media account and signed Adcock Ingram's consumer segment in 2021. “We are delighted for the opportunity to work on two fantastic brands, and more importantly with good people who are passionate about their business. We are looking forward to partnering...

Uncategorized / 02.11.2021

Enterprise and Supplier Development Programmes are supposed to empower smaller suppliers to ensure that they grow into bigger and more formidable suppliers.  It’s a combination of Preferential Procurement, Supplier Diversity, Supplier Development, and Enterprise Development programs to service business needs. ...

Uncategorized / 15.10.2021

The B-BBEE Commission will conduct site visits at businesses that have previously been found to have violated the B-BBEE Act and where it has received tipoffs about companies who are deliberately circumventing the regulations. This follows recent concerns raised by members of the public that the country’s B-BBEE regulations seem to benefit those that are not intended under the law. The commission said this includes foreign nationals, permanent residents, those with refugee/asylum status, and white people claiming to be black. According to the B-BBEE Act, ‘black people’ is a generic term that refers to Africans, Coloureds and Indians who are citizens of the...