Industry News / 31.05.2018

DNA Brand Architects, a marketing and brand communications agency that's known for making wow stuff happen for brands, walked away with three honours at the 2017 instalment of the SA Small Business Awards by the National Small Business Chamber (NSBC). The awards ceremony is an annual project by the NSBC that recognises the tireless journey, hard work, outstanding achievements and vision of Small Business and Entrepreneurial Success. It is a celebration of the most outstanding small businesses and the exceptional entrepreneurs behind these emerging companies. DNA Brand Architects was honoured as one of top 20 Small Businesses in South Africa having met all criteria...

Industry News / 29.05.2018

Earlier this month (April 2018), we were alerted by our patrons, that ZARA ( INDUSTRIA DE DISEÑO TEXTILE, S.A. (INDITEX S.A. Pty Ltd) company has copied one of our signature patterns. These patterns were appropriated & reproduced in as part of their sock range which they shared as new in their best-sellers on their online store (see image below). Their sock range resembles our Khanyisa Cardigan which was launch in March 2014 at the Mercedes-Benz Fashion Week Joburg. The cardigan is still available on our online store and has been on runways globally, the piece is still one of our best...

Industry News / 29.05.2018

JOHANNESBURG - International luxury vehicle manufacturer Mercedes Benz apologised for "offending" South Africans following social media outrage over their Mother's Day advertisement The advert shows a woman playing different roles, from taking care of her child to owning a business. Mercedes Benz South Africa has since deleted the video on Twitter after some South African Twitter users pointed out that there were no black mothers in the advert. Mercedes Benz said the video was created "internationally" to lend the company's support for Mother's Day. "We under-represented the diversity of our followers in South Africa through the use of a single character. We apologise...