Uncategorized / 19.04.2021

Dearly beloved Kotex,  Allow us to demystify some of the misperceptions you are carrying around in your head (it’s #freedommonth2021 so it’s for free - no worries moghel) 1. The biggest problem with most if not all #sanitarypads brands is their disrespect and disregard for consumer insights.   2. In your case it is either you know what women go through when they have periods Aaaaaaaand period pains YET you chose to disregard that or you do not know.  3. We are going to give you benefit of doubt and opt for the former belief - you do KNOW what women go through! 4. ...

Uncategorized / 22.02.2021

Although the incident that put the Black Lives Matter movement back in the headlines is one based in the U.S., the concept of racial inequality is something that is widely understood across the world, and especially in Africa. The colonial history of our nations can unfortunately still be felt and seen in everyday life, and even in some advertising. What movements like these remind all of us to do is to commit to diversity, equity, and inclusion (DEI) as part of the fabric of how our businesses and teams operate. We know that marketing has the power to both break or...

Uncategorized / 01.12.2020

The IAB South Africa is thrilled to announce the names of the newly-elected members of the Transformation Council. Under the leadership of the inimitable Veli Ngubane, founding partner and chief creative officer of the Avatar Agency Group, the IAB SA Transformation Council consists of 14 dynamic individuals who will work together with fellow industry bodies and partners to champion diversity and inclusivity in the industry with the aim of facilitating lasting change that empowers Black digital media and marketing professionals. Leading by example, this iteration of the council comprises over 50% female and almost 100% diversified members. Members will serve for two...