Uncategorized / 15.10.2021

The B-BBEE Commission will conduct site visits at businesses that have previously been found to have violated the B-BBEE Act and where it has received tipoffs about companies who are deliberately circumventing the regulations. This follows recent concerns raised by members of the public that the country’s B-BBEE regulations seem to benefit those that are not intended under the law. The commission said this includes foreign nationals, permanent residents, those with refugee/asylum status, and white people claiming to be black. According to the B-BBEE Act, ‘black people’ is a generic term that refers to Africans, Coloureds and Indians who are citizens of the...

Uncategorized / 04.10.2021

We spoke with Nthabiseng Mokoena, who works for Bolt as PR manager for Bolt in Africa. After a year of a failed attempt at a BCom degree, Mokoena enrolled for a diploma PR course at Varsity College in Pretoria. “I was fortunate enough to get an opportunity at RedStar Communications as an intern and moved along through various small and medium-sized agencies,” she said. Here, she tells us more about the importance of PR in brand management and some predicted trends for the future… How would you describe your organisation? Bolt is a mobility platform in Europe and Africa focused on making urban travel...

Uncategorized / 04.10.2021

Outdoor media is a challenging and dynamic space. This has been especially true in the time of the Covid-19 pandemic, as economic activity and commuter patterns have been disrupted. As one of the leading Black-owned outdoor media companies in South Africa, we embrace the challenge of adapting and innovating to continue helping leading brands reach consumers, in targeted and memorable ways.Winning companies adapt continually, and it is through that lens that we have approached these last two year since the pandemic has permanently altered our societal and business landscapes. Covid has highlighted and accelerated shifts in marketing and consumer behavior...

Uncategorized / 04.10.2021

With the announcement earlier this month of the Prism Awards restructuring, we spoke with Tebogo Ditshego, president of Prisa, to find out more about the move to do so. Tell us a bit more about yourself and your role as Prisa president?My responsibility is to oversee the operations of Prisa from a governance perspective, ensure the strategies and directives from the board and structures of Prisa are implemented and provide strategic leadership for the public relations and communication sector. What do you love most about your work?What I love most about being the president of Prisa is contributing towards the creation and...

Uncategorized / 04.10.2021

Following Arena Holdings' acquisition of South Africa's largest and oldest independent label Gallo Record Company (Gallo Music Investments - GMI), is now showing its interest in the future of the African music industry by partnering with Africa's biggest content aggregator, Content Connect Africa (CCA). The 45% equity transaction links Gallo's rich catalogue with CCA's technical capabilities and Pan-African reach to provide a platform for innovation for African Music.Together CCA and Gallo’s vision, built on its 95 years of experience, coupled with fellow shareholder Black Coffee’s global experience, will provide emerging artists with an opportunity to benefit from the slipstream of...

Uncategorized / 30.09.2021

Creative industries have the power to inspire a true drive for change. Through advertising, marketing, and various other forms of media, the creatives in charge hold the ability to send a message that could make a real difference. Odette van der Haar, a giant in the advertising industry, finds that creativity doesn’t only apply to the finalised product that comes out of the agency. For Van der Haar, there is always a way to make a plan for creative messaging and client needs. “As brands, as advertisers, as content creators, we are all part of the same value chain and there’s to...

Uncategorized / 03.09.2021

Thandeka Gilbert always loved creativity and wanted to do something creative with her life, which lad her to the world of advertising through studying at AAA School of Advertising. In 2020, she was part of the team at The Odd Number Johannesburg who was awarded the prestigious Umpetha Award at Pendorings 2020 for three radio ads. You're a copywriter at The Odd Number. Tell us more about your role here I am teamed together with an art director we are tasked with coming up with creative solutions for business problems. In this partnership, I am responsible for the copy throughout all bodies...

Uncategorized / 30.08.2021

First published in the Daily Maverick 168 weekly newspaper. Stop talking about diversity in the integrated marketing communication sector and just get on with it already. It’s hardly news: the industry (and clients) have talked about a lack of diversity for years and yet, in 2021, at the most prestigious marketing conference in Africa, such conversations are still being had – and needed. It wasn’t the only discussion at the recent Nedbank IMC Conference – held virtually for a second year in a row because of the pandemic. A host of top local and international speakers spoke powerfully about stories that sell, improving the industry in...

Uncategorized / 23.08.2021

Conversation Lab, an independent, Black women-owned and run digital agency, has won an impressive number of Unilever brands in the organic search and content space. The agency has been appointed by Unilever after a rigorous multi-stage pitch process to manage a range of the group’s foods and personal care brands. The agency will work on 13 brands, including global household names like Knorr, Hellmann’s, Lifebuoy, TRESemmé and Axe as well as local jewels Joko, Robertsons, Dawn and Organics.  The engagement includes full SEO strategy, technical direction and consultation as well as strategic content development focusing on product and utility, as well as...

Uncategorized / 20.08.2021

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Community media stands firm amid print media carnage, report shows If you want to reach mass audiences through print media, community media should be at the core of your strategy. That’s one of the main takeaways from a newly-released report on the African Print Media Landscape, by media monitoring company Novus Group. While Taxi Times and PE Express may not be top of mind for most media and PR agencies, they have a combined circulation of 266 000, which dwarfs most of their more illustrious...