Uncategorized / 22.02.2021

Although the incident that put the Black Lives Matter movement back in the headlines is one based in the U.S., the concept of racial inequality is something that is widely understood across the world, and especially in Africa. The colonial history of our nations can unfortunately still be felt and seen in everyday life, and even in some advertising. What movements like these remind all of us to do is to commit to diversity, equity, and inclusion (DEI) as part of the fabric of how our businesses and teams operate. We know that marketing has the power to both break or...

Uncategorized / 01.12.2020

The IAB South Africa is thrilled to announce the names of the newly-elected members of the Transformation Council. Under the leadership of the inimitable Veli Ngubane, founding partner and chief creative officer of the Avatar Agency Group, the IAB SA Transformation Council consists of 14 dynamic individuals who will work together with fellow industry bodies and partners to champion diversity and inclusivity in the industry with the aim of facilitating lasting change that empowers Black digital media and marketing professionals. Leading by example, this iteration of the council comprises over 50% female and almost 100% diversified members. Members will serve for two...

Uncategorized / 24.08.2020

Even just thinking about this, it is tiring. I'm sure what you are about to read is just the tip of the iceberg, but here's a few list of things that explain why it is exhausting to be black in advertising: as a black creative, you essentially have two jobs. The first is doing the day-to-day job that you get paid for (as little and discouraging as it is), and the second job is managing your blackness. If you've ever worked two jobs at the same time, you know how taxing this is. Managing your blackness can mean that you...