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by TJ Njozela (@tj_njozela) Previously, we looked at why the elephant is in the room. Now, we’re going to talk about the challenges of having a pachyderm in an advertising boardroom. Eish, white people, this one is mostly about you people. Not in a bad way, but we need to have some real talk for you to understand some things. Here are a few. 1. It’s not unfair There are a few counter arguments that say that black economic empowerment (BEE) or transformation are just forms of reverse racism. That’s like saying that an economics teacher, who gives more attention to a...

12 August, 2018 /

by TJ Njozela (@tj_njozela) In the second column in this trilogy on transformation in the ad industry, I addressed how the white peeps contribute to its stumbling along. We’ve still got a long way to go but at least you’ve got a starting point. My people, I’m just going to go straight into it. Sorry, not sorry. F&$k BLAxellence Yeah, I said it. And, no, it’s not coconut tendencies. But before you run to Black Twitter to have my black status revoked, let me explain. Say you want to go out for dinner. It’s pay day, and to give meaning to the end...

12 August, 2018 /

Good afternoon Nontokozo Madonsela, Congratulations on the appointment of 3 marking agencies. www.marklives.com/radar/mmi-appoints-three-comms-agencies/ According to the revised MAC charter, this year was supposed to be an exciting year for transformation in the Marketing, Advertising and Communications industry. I found it a little disappointing and depressing that none of the agencies chosen we real black-owned companies. In the future, please consider working with black-owned agencies.   Here's a list of more than 70 credible black-owned agencies. http://www.blackagencies.co.za/find-an-agency/ Rgds, Bongani _______________   Dear Bongani, Thank you for making contact and for sharing the link with the black owned agencies. I wish to assure you that we followed a rigorous process in the appointment of the marketing...

10 August, 2018 /

Black graduates are faced with the bitter choice of either working for free, for the bare minimum, or not working at all. South Africa has one of the highest unemployment rates globally, according to the International Labour Organisation (ILO). It is a wide ranging socio-economic challenge that should be considered a national crisis. Without downplaying the significance of graduation, one cannot ignore the possibility of unemployment that follows the shares and retweets of your graduation pictures on social media. Soon after that, one realises that this harrowing reality is skewed along the lines of race and social background. Evidently, our graduate unemployment rate...

31 July, 2018 /

  Veli Ngubane, Avatar’s co-founder and managing director, was the guest speaker at the most recent Marketing Fridays gathering where he  touched on the power of creativity, the creative economy and the impact technology has had on the industry. “There are lots of trends emerging but everyone is talking about Artificial Intelligence (AI) and robotics which seems to be the next big wave,” he told the attendees who ranged from marketing entrepreneurs and marketing practitioners to students and people with an overall interest in the industry. Ngubane believes that it is still growing. “I don’t think it’s there yet, it still has a few roads, as a trend it’s...

26 July, 2018 /

PARKTOWN – Aspiring business leaders and young entrepreneurs gathered to meet this year’s judges at a media briefing at Emoyeni Estate. Members of the media joined dynamic speakers and Africa’s business elite at the media-briefing to launch the 8th All Africa Business Leaders Awards (AABLA) at Emoyeni Estate. The evening event hosted by AABLA in partnership with CNBC Africa aimed at introducing the esteemed panel of southern Africa judges who were selected to oversee the tough judging process of the awards. https://rosebankkillarneygazette.co.za/233413/young-entrepreneurs-to-saddle-up-for-the-upcoming-awards/...

28 June, 2018 /

INTRODUCTION The African National Congress is in the process of securing a range of media and communications services for the 2019 Elections Campaign. The intention is to appoint a panel of agencies that will co-operate jointly and be led by an internal communications team. The ANC reserves the right to hire agencies for specific parts of the campaign on a project basis. The ANC also reserves the right to buy media directly. CAMPAIGN PHASES: • Lay the Foundation and Marshalling our Forces: Until July 2018 • Engage the People: July to December 2018 • Launch and intensify campaign – From January 2019 to Election week The media and communications campaign will...

25 June, 2018 /

Entrepreneur, Shaka Sisulu has announced that he has acquired a 51% stake in creative digital agency, Retroviral Digital Communications, becoming its BEE partner in his personal capacity, a development that raises Retroviral's empowerment status to BBBEE Level 2. http://www.bizcommunity.com/Article/196/16/178250.html...

21 June, 2018 /

On the back of an impressive win at the PRISM Awards a few weeks back, DNA Brand Architects received another global recognition at the prestigious International Association of Business Communicators (IABC) Gold Quill Awards Gala, for their Steers Respek Nation campaign. The world's best business communicators gathered in Montréal Canada to celebrate excellence in strategic communication and to give kudos to communication campaigns that got the nod at this prestigious event. http://www.bizcommunity.com/Article/196/18/178119.html...

21 June, 2018 /