23 Aug Conversation Lab wins multiple Unilever brands
Conversation Lab, an independent, Black women-owned and run digital agency, has won an impressive number of Unilever brands in the organic search and content space.
The agency has been appointed by Unilever after a rigorous multi-stage pitch process to manage a range of the group’s foods and personal care brands. The agency will work on 13 brands, including global household names like Knorr, Hellmann’s, Lifebuoy, TRESemmé and Axe as well as local jewels Joko, Robertsons, Dawn and Organics.
The engagement includes full SEO strategy, technical direction and consultation as well as strategic content development focusing on product and utility, as well as critical brand purpose messaging.
Laureen Nonhlanhla Mxoli, Unilever Food & Refreshment digital marketing manager, South Africa, says
Pavla Sessions, Unilever Personal Care and Beauty digital lead said,
Uyanda Manana, managing director South Africa, Conversation Lab, said: