ABOUT

Black Agencies is a directory of black-owned and black run advertising agencies that have more than 5 full-time employees, office and landline. These are agencies that can handle an R12 million+ a year retainer with a very little headache for advertisers. The objective is to make it easier for marketers to buy marketing services from real black-owned and black run agencies. Through economic inclusion, the directory promotes black creative advertising excellence.

According to the 2016 Nielsen AdEx report, Total ad spend in South Africa is R42bn. The Black Agencies Movement will shift Total SA Advertising Spend by 25% (R10bn) to black-owned agencies by 2019. We aim to achieve this through (a) showcasing black talent on existing and owned creative awards (b) centralizing access to the best black agencies in Africa.

Back in 2000. Cafe – the Communication Advertising Forum was set up by Nkwenkwe Nkomo and Peter Vundla. We’re standing on their shoulders.