Hope goes a long way
The Avatar Agency Group is taking a bite of KFC after the group has been awarded the Add Hope account. The account will be serviced by Avatar Public Relations.
Avatar will provide internal communications and through-the-line services for Add Hope, a movement that brings together staff, big business, ordinary citizens and civil society to address childhood hunger.
Suhayl Limbada, Marketing Director at KFC South Africa, described the agency’s proposal as “innovative with a bold strategic direction.”
“Add Hope continues to feed more than 150 000 children per day. In 2021, as KFC celebrates its 50th year in South Africa, we want to...