Uncategorized / 21.06.2021

"As a young, Black female, I believe it's not only important to service clients but also to open up the digital floor to much needed conversations so that the campaigns we work on bring about real change," Says Nombulelo Malinga, founder and director of Zizi Digital, which specialises in social media marketing and offers 360 digital consulting service. As such, Zizi Digital have launched the #Zizi4Youth campaign and competition where one youth owned startup in South Africa could win R5000 in cash to help them in their entrepreneurship endeavors.  Nombulelo Malinga shares more about Zizi Digital. Can you tell us more about Zizi...

Uncategorized / 18.06.2021

PRISM Young Voices (PYV), PR land's under 30 talent set to take the industry by storm. DNA Brand Architects All-Star, Sicelo Vilakazi was announced as the PYV of the Year for the 2019 cohort as voted for by his peers. What Does this recognition and opportunity means to you? Being selected as a PRISM Young Voice of the Year is a great achievement for myself as it rewards for all the hard work i have put in over the last years or so   "I see it is a platform that I can use to set my mark in the industry and be counted...

Uncategorized / 14.06.2021

The negative perception of Africa has always been linked to media and advertising. This has led to the stereotypical view of Africa as a dark continent. Advertisers, creatives, photographers, media practitioners and even African citizens themselves now have the opportunity to change that. How? Through authenticity. It is vital that content put out of Africans is as authentic as possible. These were the sentiments shared at a digital event hosted on Africa Day. The idea was a collaboration between photography marketplace and stock footage platform Afristock and digital media company Afrikaren Media. They hit the world by storm as over 100 people...

Uncategorized / 09.06.2021

Tastic and Laduma campaign wins big at South Africa's most sought after PR awards DNA Brand Architects made history at the 2021 Prism Awards by becoming the first Black-owned agency to win the prestigious Best Large PR Consultancy of the Year award. This comes on the back of consistent wins at Prisms by the agency over the last five years, including three Campaign of the Year Silver awards and being the very first Black-owned agency to win Campaign of the Year Gold in 2019. The annual Prism Awards, celebrating excellence in the public relations and communication industry took place on Friday, 4 June 2021...

Uncategorized / 03.05.2021

I have just finished listening to the scintillating Secrete Sauce podcast series on the founding and explosive growth of Airbnb. The lessons shared in the series got me thinking. Airbnb defied the odds Since the co-founders - Brian Chesky (current CEO), Joe Gabbia and Nathan Blecharcsky - founded this home rental business in August 2008, incidentally three months before I founded eNitiate, they have dealt with many challenges; from investors who did not believe in their idea, misbehaving guests that trashed hosts' apartments, legislation that has tried to crush their business based on the allegation that it is promoting illegal hoteling, to...

Uncategorized / 26.04.2021

Nkanyezi Masango Executive Creative DirectorThe King James Group andFounder at BlackboardNkanyezi is an Executive Creative Director at King James in Cape Town, working on brands such as TymeBank, SA’s fastest-growing bank and iconic Sanlam and Santam. His career began at Hunt Lascaris Johannesburg in 2002 as a junior writer. A few years later, Nkanyezi’s curiosity led him to TBWA Hong Kong, where he got the once-in-a-life-time chance of working on adidas for the Beijing Olympics, Shangri-la and an animated series for Standard Chartered Bank. Masango’s work has been recognised multiple times at LIA, Cannes Lions, D&AD, One Show, Epicas, New York Festivals, Webbys,...

Uncategorized / 19.04.2021

Dearly beloved Kotex,  Allow us to demystify some of the misperceptions you are carrying around in your head (it’s #freedommonth2021 so it’s for free - no worries moghel) 1. The biggest problem with most if not all #sanitarypads brands is their disrespect and disregard for consumer insights.   2. In your case it is either you know what women go through when they have periods Aaaaaaaand period pains YET you chose to disregard that or you do not know.  3. We are going to give you benefit of doubt and opt for the former belief - you do KNOW what women go through! 4. ...