In my latest blog, I gave myself a task of determining the size of the digital marketing economy in South Africa. According to my estimations, where I identify the 7 drivers of the digital marketing economy that are led by digital advertising and content development, the value of this sector of the economy is R13.45 billion in 2021. To find out how I arrived at the valuation above, click here to check out my blog. For perspective The total value of the South African economy, measured in nominal GPD terms, is R6.5 trillion. Therefore, the digital marketing economy is only 0.2% of the South...

Two major events took place in the past 2 weeks. Here they are, in reverse order: 1. On Wednesday, the 3rd of February, Greyhound - the bus company that has been transporting people within South Africa, and cross border to and from neighbouring countries safely and reliably for the past 37 years - announced that it will be closing down on Valentine's Day - February the 14th. Announcement: Greyhound and Citiliner are closing operations. Services will run until 14 February 2021. Passengers with tickets booked for services after this date will be refunded. For assistance with refunds, contact Call Centre: 087 352...