Industry News / 29.05.2018

JOHANNESBURG - International luxury vehicle manufacturer Mercedes Benz apologised for "offending" South Africans following social media outrage over their Mother's Day advertisement The advert shows a woman playing different roles, from taking care of her child to owning a business. Mercedes Benz South Africa has since deleted the video on Twitter after some South African Twitter users pointed out that there were no black mothers in the advert. Mercedes Benz said the video was created "internationally" to lend the company's support for Mother's Day. "We under-represented the diversity of our followers in South Africa through the use of a single character. We apologise...

Industry News / 29.05.2018

by Herman Manson (@marklives) Avatar’s Cape Town agency has won the integrated agency business for global fashion retailer, H&M, in South Africa. Avatar, which is part of the M&N Brands group, will offer a number of services, including above the line, digital, social, below the line and public relations. “Help make a difference” “We’ve had our eye on H&M for a long time,” says Mthunzi Plaatjie, Avatar Cape Town managing director,  “And knew we wanted to help make a difference and help them navigate the local space. A win like this is also testament to the vision of building Avatar to be a world-class agency as we celebrate...

Industry News / 29.05.2018

by Herman Manson (@marklives) The Odd Number has been appointed as lead agency for Wimpy, following a five-way pitch that included incumbent agency FCB Africa, King James II, Grey South Africa and Net#work BBDO. Xola Nouse, The Odd Number co-founder and managing director, says the agency is honoured to be working on such a truly iconic South African brand. “The partnership comes at the right time for our agency, and for the local advertising industry as a whole — it says a lot about Wimpy’s commitment to South African business, and to the future of our industry.” “Our Year 3 strategic objective in our five-year...

Industry News / 29.05.2018

  Stadio Holdings — the listed, PSG-aligned, private tertiary education specialist behind the “Multiversity” concept — has chosen The Odd Number as its creative partner following a three-way pitch. “The concept of a Multiversity is all about respecting the uniqueness of each student and catering for the diverse and relevant needs of the South African marketplace,” says Julian Ribeiro, Stadio head of marketing. “When we put our business out to pitch, we weren’t just looking for an agency but a partner who believed in this way of thinking. The Odd Number really impressed us with their energy and passion. They went way beyond...

Industry News / 28.05.2018

by MarkLives (@marklives) Avatar has been awarded the Caltex above-the-line account. The business will be shared between its Johannesburg and Cape Town agencies. This is the second major account win announced by the agency this year, following hot on the heels of the the integrated agency business win for global fashion retailer, H&M, in South Africa. “Our journey with Caltex started two years ago, when we were appointed as their digital agency, to now being appointed as the brand’s full-service agency,” says Mthunzi Plaatjie, Cape Town managing director. “It was a tough three-way pitch but our team’s experience, creative excellence and integrated approach won it for us.” “We are...

Industry News / 03.04.2018

It's a touchy subject for some, but completely necessary to explore: Here's how Fort Review is amplifying the need to truly hear the black voices in advertising and stop being creative Jekyll and Hydes. [caption id="attachment_1015" align="alignnone" width="625"] Makongoza behind the decks at the Fort Review second edition VIP launch event, at Rockets' rooftop in Bryanston on 16 February.[/caption]   It’s no secret that the SA ad industry is in drastic need of transformation. It’s not necessarily that there aren’t enough black voices in the industry, more that those voices are not being heard, and those truths are not being well told. That’s...

Industry News / 03.04.2018

Dear FMCG brand managers, if your product is appealing to the township (black) market, why are you using Sandton-based agencies? Will it not serve you better to be working with agencies that are actually township-based and live the culture, with a full understanding of the market you're trying to appeal to? I remember sitting down with one FMCG CEO a few years ago, asking for advice in expanding my business into Africa, and one of the lessons he shared was that, in order to expand into a country like Nigeria, one needs to partner with a local. This is because the...

Industry News / 19.02.2018

As the advertising industry faces an April implementation of new transformation targets, the independent House of Brave agency has sold a 25.1% stake to FastGro Investment Holdings, a 100% black-owned investment firm active in various sectors, including hospitality, franchising and construction. A 45% black industry ownership target has been stipulated in the marketing, advertising and communications BBBEE charter from the end of March. Many agencies are unlikely to hit this mark, and many are accelerating a ramp-up strategy. House of Brave will within weeks announce a share realignment that will further increase its black shareholding. Among House of Brave’s clients are Bidvest Bank,...

Industry News / 10.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on iol.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text] Although players in the industry paint a bright picture, Qondile Khedama says what she experienced at the annual digital summit tells a different story. [/vc_column_text][vc_empty_space][vc_column_text]Johannesburg - Racial dynamics played themselves out at the annual digital summit hosted by Interactive Advertising Bureau (IAB) SA in Newton on March 3.[/vc_column_text][vc_column_text]We have become digital citizens and playing into this space is inevitable, says the writer. File photo[/vc_column_text][vc_column_text]The dominance of white participants in this strategic gathering aimed at bridging the knowledge gap and providing practitioners with...