Industry News, Thought Leadership / 12.08.2018

by Herman Manson (@marklives) Over the course of two months, we asked a panel of black agency leaders to discuss progress in how the marketing and advertising industries are transforming. The individual opinions flowing back to us made clear several factors highlighting the limits of the transformation project to date. With the issues spelled out, it’s time for the industry to collectively find the creative solutions to these problems — surely it can’t sell this service when failing to apply it to itself? Range of issues Let’s highlight the range of issues identified by our panellists first. Why do so many black professionals...

Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) Yes, this is another article about transformation. No, it’s not a rant. Yes, it’s going to be controversial. Black people might find the awkwardness of ‘white people smiles’ in the office a lot more awkward, and white people might start wondering if young black creatives really are ‘gathering’ to talk about fashion and music, or if they’re plotting the next #ThingThatMustFall. But, ladies and gentlemen of the advertising industry, I put it to you that, while this series of articles is going to be challenging and, at times, as comfortable as a turbulent flight back from the Loeries...

Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) Previously, we looked at why the elephant is in the room. Now, we’re going to talk about the challenges of having a pachyderm in an advertising boardroom. Eish, white people, this one is mostly about you people. Not in a bad way, but we need to have some real talk for you to understand some things. Here are a few. 1. It’s not unfair There are a few counter arguments that say that black economic empowerment (BEE) or transformation are just forms of reverse racism. That’s like saying that an economics teacher, who gives more attention to a...

Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) In the second column in this trilogy on transformation in the ad industry, I addressed how the white peeps contribute to its stumbling along. We’ve still got a long way to go but at least you’ve got a starting point. My people, I’m just going to go straight into it. Sorry, not sorry. F&$k BLAxellence Yeah, I said it. And, no, it’s not coconut tendencies. But before you run to Black Twitter to have my black status revoked, let me explain. Say you want to go out for dinner. It’s pay day, and to give meaning to the end...

Industry News / 10.08.2018

Good afternoon Nontokozo Madonsela, Congratulations on the appointment of 3 marking agencies. www.marklives.com/radar/mmi-appoints-three-comms-agencies/ According to the revised MAC charter, this year was supposed to be an exciting year for transformation in the Marketing, Advertising and Communications industry. I found it a little disappointing and depressing that none of the agencies chosen we real black-owned companies. In the future, please consider working with black-owned agencies.   Here's a list of more than 70 credible black-owned agencies. http://www.blackagencies.co.za/find-an-agency/ Rgds, Bongani _______________   Dear Bongani, Thank you for making contact and for sharing the link with the black owned agencies. I wish to assure you that we followed a rigorous process in the appointment of the marketing...

Industry News / 31.07.2018

Black graduates are faced with the bitter choice of either working for free, for the bare minimum, or not working at all. South Africa has one of the highest unemployment rates globally, according to the International Labour Organisation (ILO). It is a wide ranging socio-economic challenge that should be considered a national crisis. Without downplaying the significance of graduation, one cannot ignore the possibility of unemployment that follows the shares and retweets of your graduation pictures on social media. Soon after that, one realises that this harrowing reality is skewed along the lines of race and social background. Evidently, our graduate unemployment rate...

Industry News / 26.07.2018

  Veli Ngubane, Avatar’s co-founder and managing director, was the guest speaker at the most recent Marketing Fridays gathering where he  touched on the power of creativity, the creative economy and the impact technology has had on the industry. “There are lots of trends emerging but everyone is talking about Artificial Intelligence (AI) and robotics which seems to be the next big wave,” he told the attendees who ranged from marketing entrepreneurs and marketing practitioners to students and people with an overall interest in the industry. Ngubane believes that it is still growing. “I don’t think it’s there yet, it still has a few roads, as a trend it’s...

Industry News / 28.06.2018

PARKTOWN – Aspiring business leaders and young entrepreneurs gathered to meet this year’s judges at a media briefing at Emoyeni Estate. Members of the media joined dynamic speakers and Africa’s business elite at the media-briefing to launch the 8th All Africa Business Leaders Awards (AABLA) at Emoyeni Estate. The evening event hosted by AABLA in partnership with CNBC Africa aimed at introducing the esteemed panel of southern Africa judges who were selected to oversee the tough judging process of the awards. https://rosebankkillarneygazette.co.za/233413/young-entrepreneurs-to-saddle-up-for-the-upcoming-awards/...