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/ 20.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]I'm convinced that advertising agencies and indeed marketers are struggling to make the distinction between an observation and an insight, particularly when it comes to the so-called 'black market'. An observation is simply taking note of what you see right in front of you, and this rarely requires an in-depth interrogation of what is being observed. An insight, on the other hand, is a deeper understanding of what is being observed or experienced, so you start to look beyond what your see. This was put more succinctly by a fellow strategic planner I have...

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/ 20.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile. In an interview published by the Mail & Guardian last Thursday, Maile said this month will see the launch of the country’s first Township Stock Exchange. [/vc_column_text][vc_empty_space][vc_column_text] Can big business, all retailers and brands, afford to lose a share of this lucrative R100bn market by alienating and offending township consumers [/vc_column_text][vc_empty_space][vc_column_text]Last week’s episode of eNCA’s Checkpoint, an in-depth TV news report which can be...

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/ 07.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_single_image image="449" img_size="full" qode_css_animation=""][vc_empty_space][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]Last night's Afro Café Live Experience organized by Tsalena Media was a hailed as a great success attracting an array of viewers, celebrities and music lovers. The SABC2 Flagship program hosted lucky viewers and VIP guests to an evening of Performance, Laughter and fine cuisine at Cantare Montecasino. Touted as the ultimate Music program that supports and unearths Local Talent, the Live Experience a first experiential of its kind featured a surprise performance by the local Acapella outfit THE...

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/ 07.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_single_image image="688" img_size="full" qode_css_animation=""][vc_empty_space][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Splendid marketing has welcomed two new additions into the Splendid marketing team. Thembeka Radebe has been appointed as their office manager, and Perfect Pinji as their International trade manager.[/vc_column_text][vc_empty_space][vc_column_text]This article originally appeared on Bizcommunity[/vc_column_text][vc_empty_space][button target="_blank" hover_type="default" text="Read the original article here" link="http://www.bizcommunity.com/Person/196/18/6469.html"][vc_empty_space][/vc_column][/vc_row]...

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/ 07.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_single_image image="687" img_size="full" qode_css_animation=""][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]Urban Espresso has signed creative and design agency, Green Robot Design, as it's latest client. Urban Espresso will handle all PR and profiling for the Green Robot Design brand.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article originally appeared on Bizcommunity[/vc_column_text][vc_empty_space][button target="_blank" hover_type="default" text="Read Original Article Here" link="http://www.bizcommunity.com/Account/196/18/15312.html"][/vc_column][/vc_row]...

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/ 04.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_single_image image="685" img_size="full" qode_css_animation=""][vc_empty_space][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Creative design agency, Green Robot Design, has been appointed to add a fresh spin to the brand visual identity for Dj Naves and DJ Sphectacula.[/vc_column_text][vc_empty_space][vc_column_text]This article originally appeared on Bizcommunity[/vc_column_text][vc_empty_space][button target="_blank" hover_type="default" text="Read original article here" link="http://www.bizcommunity.com/Account/196/13/15178.html"][vc_empty_space][/vc_column][/vc_row]...

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/ 04.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text] Johannesburg-based PR Powerhouse merged with Cape Town's Irvine Bartlett on 1 July 2014. The merger will be effected through a holding company with shared equity and will result in a combined staff complement of 20 people operating between the two branches. [/vc_column_text][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/4"][vc_single_image image="394" img_size="full" qode_css_animation=""][/vc_column_inner][vc_column_inner width="3/4"][vc_column_text] Next step Its combined client list now includes national and international heavyweights such as Marriott International, the Maersk Group, Novo Nordisk and Lew Geffen Sotheby's International Realty. "The agencies have collaborated on a number of projects over the past few years and this...

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/ 04.10.2016

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][vc_single_image image="677" img_size="full" qode_css_animation=""][/vc_column][vc_column width="5/6"][vc_column_text]Nathan Reddy, founder of Grid Worldwide Branding and Design, is one of the judges at the 2014 Design and Art Direction (D&AD) awards beginning on 24 March in London. He is judging the Branding category, one of 24 categories in this year's awards.[/vc_column_text][vc_empty_space][vc_column_text]Considered by many to be the leading awards show in the industry, it is known for its very high standards and the chosen jurors take their role, as gatekeepers of excellence, very seriously. Reddy points out that these high standards make judging a challenging and often emotionally...

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