Industry News / 21.08.2018

BY: JUANITA PIENAAR Sum of 21 Academy is a creative agency that offers a 12-month training platform to young, previously disadvantaged creatives and communicators who already have a tertiary qualification and want to enter the creative industry. Due to a significant increase in the uptake of young creatives, a steady client growth and an expanding footprint, the agency has been positioned as a creative force to be reckoned with. “The fact that Sum of 21 functions as a fully-fledged creative entity and agency sets it apart from other internship and learnership programmes. It generates real-life marketing projects for young creatives and young communicators to...

Industry News / 20.08.2018

By Jessica Tennant In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process. In this series of interviews, we find out what they’ve learnt working alongside the cluster judges and what their young minds bring to the table. “What has made judging even more exciting this year is for the second time, we invited young communication enthusiasts from across the country to participate in the judging process, and selected 11 of the coolest, brightest minds who brought some really fresh insight to...

Industry News / 20.08.2018

The annual Apex events were held at the Sandton Convention Centre today, 16 July, where the Association for Communication and Advertising (ACA) hosted its 'NeXt Level of Thinking Masterclass' in the morning followed by the Apex Awards gala event in the evening. The masterclass was hosted by Provantage Media Group. This year’s captains of industry who took to stage delivered presentations on the latest thought leadership topics affecting the business of marketing and communications. The theme for the morning was ‘Effectively navigating communications campaigns in a dynamic environment’. Five highly respected industry leaders – Musa Kalenga (House of Brave), Sharon Keith, Zibusiso...

Industry News / 20.08.2018

By Leigh Andrew Tseliso Rangaka, executive creative director at Ogilvy Cape Town, has just been announced as the new chairperson of the Loeries. I caught up with him for an exclusive chat on what he'll bring to the table. Tseliso Rangaka, ECD of Ogilvy Cape Town is new chairperson of the Loeries. Every two years, a highlight of Loeries Creative Week is finding out who has been elected as new chairperson for the next two-year stint. Rangaka, four years older than the awards now in their fourth decade, shares what he’ll keep from outgoing ‘chair-aunty’ Suhana Gordhan’s time in the chair, as well as...

Industry News / 14.08.2018

  It's an open secret that advertising people hate timesheets, though it remains the preferred pricing model with no sign of an alternative. Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing.   Hourly rate is one of the simplest pricing models, almost like a copout for people who don’t know how to price their services. What can one do in an hour? Plenty. Are all hours worth the same? No, they are not. Each advertising...

Industry News / 13.08.2018

  Everyday there is a debate on transformation in the advertising industry and mainly that it is not happening fast enough. Transformation is a very broad term and it is usually misunderstood as everyone seems to have tailored its definition to their own business needs. It is usually defined from personal business needs point of view based on the challenges that a particular business is faced with but to be able to clearly understand transformation we first need to ask ourselves why we need transformation in the first place, once we know the answer to that question it will then become easier to...

Industry News / 13.08.2018

    While I cringe at the title of this article, it’s a fair question. It’s like asking if there’s a viable market for Chinese advertising agencies in China. But the question is relevant here, given our political history and the current economic structure. The most-transformed sector in the county is the public sector, simply because we have the political power. http://www.marklives.com/2016/06/motive-is-there-a-viable-market-for-black-ad-agencies-in-sa/ Article originally published on Marklives.com...

Industry News, Thought Leadership / 12.08.2018

by Herman Manson (@marklives) Over the course of two months, we asked a panel of black agency leaders to discuss progress in how the marketing and advertising industries are transforming. The individual opinions flowing back to us made clear several factors highlighting the limits of the transformation project to date. With the issues spelled out, it’s time for the industry to collectively find the creative solutions to these problems — surely it can’t sell this service when failing to apply it to itself? Range of issues Let’s highlight the range of issues identified by our panellists first. Why do so many black professionals...

Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) Yes, this is another article about transformation. No, it’s not a rant. Yes, it’s going to be controversial. Black people might find the awkwardness of ‘white people smiles’ in the office a lot more awkward, and white people might start wondering if young black creatives really are ‘gathering’ to talk about fashion and music, or if they’re plotting the next #ThingThatMustFall. But, ladies and gentlemen of the advertising industry, I put it to you that, while this series of articles is going to be challenging and, at times, as comfortable as a turbulent flight back from the Loeries...

Industry News, Thought Leadership / 12.08.2018

by TJ Njozela (@tj_njozela) Previously, we looked at why the elephant is in the room. Now, we’re going to talk about the challenges of having a pachyderm in an advertising boardroom. Eish, white people, this one is mostly about you people. Not in a bad way, but we need to have some real talk for you to understand some things. Here are a few. 1. It’s not unfair There are a few counter arguments that say that black economic empowerment (BEE) or transformation are just forms of reverse racism. That’s like saying that an economics teacher, who gives more attention to a...